Aftermarket.com just announced that it will be offering parking services, and it appears that they will be offering clients a Google feed to monetize traffic. This ties in nicely with its domain sales and brokerage platform.
According to an Aftermarket.com blog article that was posted this afternoon, the company said, “we’ve been bursting-at-the-seams excited to announce our partnership with the Internet’s leading search engine and upstream provider to offer domain parking services on the Aftermarket platform.” Trafficz, a parking company operated by Thought Convergence, will continue to operate as usual.
I spoke with a representative at Aftermarket.com, and he shared additional insight about the parking platform. Clients will have a choice between one and two click landing pages. If the one click landing page is selected, visitors will be paid upon the first click, while the two click lander gives a more targeted advertisement and a larger payout per click. Clients can either allow the landing page to self optimize or they have the opportunity to optimize it on their own, selecting specific or related keywords.
You can have a look at an example of an Aftermarket.com landing page by visiting DogTrainer.com. (Please don’t click on the ads as that would not be condoned by Aftermarket.com or its upstream advisor). As you will see, there is a link at the top imploring people to purchase the domain name at Aftermarket.com. I previously discussed the live chat feature, which is something I think is probably helpful in selling domain names.
There are a couple of additional key points I was told. Aftermarket.com is hoping this platform will boost the volume of domain name sales it generates. As a result, I am told they are offering an aggressive revenue share for clients on the parking side of the business. In addition, I was told the company is building a domain management system that customers will be able to use whether their domain names are parked with Aftermarket or not.
I believe competition helps yield higher earnings for clients, and it will be interesting to see how this new parking company causes changes within the industry.