“A Domain Name is Like a Joke…”


Albert Schimmel, Owner and Founder of BuyMyName.com (and formerly of Sedo), shared a comic on LinkedIn that resonated with me. “A domain name is like a joke… if you have to explain it, it’s not that good

You can see the comic on Albert’s LinkedIn page:

I think it’s very true with limited exceptions. If you are pitching a domain name to a prospective buyer and need to explain what it means, it’s probably not very good. Of course, there’s a difference between explaining what a domain name means and explaining why a domain name can provide value to a business, with the latter making much more sense.

Thanks to Albert for sharing the joke.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Completely agree…domain names should be expressive and stick to your brain when you first hear it.It rings in your ears.
    That’s why everyone knows what “BullS “is..

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