It’s the time of year that people make their new years resolutions. I don’t generally make any personal resolutions, but I do think about things I would like to accomplish for my business, so I thought I would share a few of those with you.
- Learn about affiliate marketing – Many of my sites have pretty decent traffic, but I haven’t monetized it well enough. I will learn what I can about affiliate marketing to generate leads and sales on sites where the monetization is currently weak. Instead of using simply Adsense or having a few direct advertising deals (aside from this blog), I will find affiliate partners to match the needs of site visitors.
- Learn about Adwords – In some cases, this might go hand in hand with affiliate marketing, but I would primarily like to learn how to drive additional (inexpensive) traffic to my websites. This will primarily be useful on my fully developed website.
- Get less attached to my domain names – On almost all domain names I acquire, I can see what type of website would make sense to build on it. I have enough websites to manage right now, and any more large projects wouldn’t be feasible. Once I launch CatSitter.com this month, that will be it for a while. The only reason I am launching that is because many DogWalker.com advertisers offer cat sitting services as well, and the platform I use is easy to convert.
- Improve my geodomain names’ websites – Finalize a partnership opportunity on Burbank.com and figure out a way to make my other sites more automated. I will seek out local news “partnerships” where I can use RSS feeds instead of manually updating everything. I’ve been reluctant to seek out these working relationships, but I am fairly well established in the markets to set up a meeting. I will probably also convert these sites to WordPress.
The bottom line is that I want to grow my business rather than expand it. I have the assets I need to be successful and make money, and I need to work on them to make that happen. I will continue to buy domain names more aggressively this year than for re-sale, but I will do my best to not buy for development purposes.
This will be the year of focus. I will stay focused on what I have and focus on how I can make these assets earn even more revenue. I predict private domain sales will continue to be the main revenue driver of my business, but advertising revenue will continue to become a bigger piece of the pie.
If you’d like to share your new year’s resolutions, please do so. Here’s to a great new year.