The Appraised Value is “too high to estimate”

It is apparent that GoDaddy has been in the process of revamping its domain name appraisal tool. This became most obvious when expiry auctions in GoDaddy Auctions were missing their estimated values. Recently, domain investor Bob Hawkes noticed what appeared to be a change in the appraisal tool:

GoDaddy’s Paul Nicks replied that the algorithm hadn’t changed but GoDaddy added more sales data:

One thing that seems to have gone unnoticed is a tweak to what GoDaddy shows on appraisals for high value domain names. Instead of reporting the value as more than $25,000, the tool now says the value is “too high to estimate.” GoDaddy’s Michael Cyger – who is departing soon – shared this on Twitter this morning:

I actually think this is a very good change. Instead of putting that $25,000 number on valuable domain names – which can be very confusing unless the disclaimer is carefully read – it emphasizes the high value of the domain name.

With many prospective buyers trying to use the GoDaddy Appraisal as a means of getting a lower price on a domain name they don’t wish to buy, I have come to look unfavorably on this automated tool. That said, I think this new language is helpful.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Thanks for covering this, Elliot. I think that moving away from the $25,000 figure is definitely a step in the right direction, especially for owners of ultra-premium domains.

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