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Neustar Domain Names Adds Trademark Checker

1 has launched a trademark checker engine in conjunction with their domain evaluation system powered by Estibot. When you enter domain names that appear to have trademark issues - be it a Fortune 1000 company or brand, there will be an error message notification letting you know the system has detected a trademark.

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When I am searching for a domain name and think there could potentially be a trademark issue, I search the United States Patent and Trademark Office's TESS, which is a database of live and dead US trademarks. It's important to note that not every system is accurate, and you should seek professional legal advice if you have questions.

Obviously would be a TM issue, but the system didn't target as a potential trademark. Of course, a glass company could legitimately use, but a computer company other than Microsoft would probably have issues if it was used.

One reason I like the offering is that many people who are new to the industry don't know much about trademark → Read More

Taking for a Test Drive


When I visited yesterday, I saw the headline announcing the launch of, a sister website of and a domain valuation tool that is run using Estibot 2.0. Users are allowed to look up 50 domain names if they aren't registered users of and 200 if they are logged in to their account. This is the Beta version of the site, with the full launch expected to come in December.

One of the easiest ways to do a comparison of domain values is to compare recent domain sales from DN Journal with the results from Since a domain name's actual value is derived from what someone would pay for a domain name, one can infer that the recent sales price is close to its valuation. I wanted to take the new site for a test drive to see the results, and I figured using recent sales would be the most fair way to compare.

Below are some recent sales along with their prices and the valuation. I also added a few of my domain names to see how they are valued.

Domain → Read More