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TechCrunch Article Should Update Characterization of Domain Company

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DomainMarket.comTechCrunch is one of my favorite websites to read, and I have to say, I spend quite a bit of time on the site. I especially enjoy reading articles by Michael Arrington, Robin Wauters, and Erick Schonfeld, two TechCrunch staff journalists. Unfortunately, I disagree with the portrayal of Mike Mann's Domain Asset Holdings in yesterday's article about Facebook's UDRP filing for 21 domain names.

First, let's start with the case. Facebook filed a UDRP for 21 domain names owned by Domain Asset Holdings that included the term "Facebook" in them. Some of these names include FacebookBabes.com, FacebookCheats.com...etc. Some might think it's a cut and dry case, but with trademark law, there's very little that is cut and dry.

When I was in college, there was a freshman facebook distributed to all RAs, administrators, and freshmen. I am sure there are plenty of other colleges that did and still do the same. Facebook the company did not coin the term "facebook" despite making it into a well-known brand. That being said, according to Domain → Read More


Zaarly Getting Buzz at SXSW, Hopefully It Will Get Zarly or Change Its Brand Name

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ZaarlyI read an article on TechCrunch about a neat new start up that is getting considerable buzz at South By Southwest (SXSW) in Austin. Zaarly is operational only in Austin at the moment, and it lets people posts what they want/need along with a price, and others can agree to provide it for them at that price. For instance, I can post that I want a coffee from Starbucks and I am willing to pay someone $10 for it.

I can see this becoming a popular service if they're able to work out potentially seedy issues that I could foresee coming up (ie prostitution, drugs...etc).

Seeing that the Zaarly.com domain name was just registered back in  February, I would bet the company name was fairly hastily chosen. It's a unique name, and sounds like a cool new brand, but the problem the company will encounter is that as people spread the word, they will be helping to build traffic to Zarly.com, a domain name not owned by the company (registered in 2005).

While it doesn't appear that Zarly.com is being used, the company needs to take some of → Read More


Buy E.co and Support a Charity of Your Choice

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A few weeks ago, I wrote about the .CO Registry's Founder's Program, a program in which web developers with a great plan can be awarded a .CO domain name before others have the opportunity to acquire them. Techcrunch was recently awarded Disrupt.co, and the company has used the domain name for its Disrupt conference currently being held in New York City.

I just learned that Sedo has teamed up with the .CO Registry and together they will be auctioning off the premium, one letter domain name E.co, with the proceeds from this auction going to the charity of the winning bidder's choice. As you may recall, E.biz was recently auctioned and the bidding ended at over $66,000.

The bidding for E.co will run from June 7 - June 10th, and it will conclude at 4pm. The auction coincides with Internet Week, an event in New York City that celebrates everything related to the Internet, including domain names. To give domain investors and others more of an opportunity to bid, the last hour of the auction "will be conducted live from Internet → Read More


iCharge Should Buy iCharge.com

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TechCrunch ran an article today about a European company called iCharge which accepts credit card payments through an attachable smartphone accessory. The article compared it to Twitter founder Jack Dorsey's company, Square, which I previously wrote about.

I am not going to analyze the company's product or services since that isn't my forte and I haven't tried it out, but I would suggest they buy an important domain name for this international company. At the moment, iCharge uses iCharge.net for its Internet presence. This might not be a problem with for some companies, but inevitably, people will type in iCharge.com, which happens to be for sale via Sedo for $10,000 EUR (not an affiliate link).

When publishers such as TechCrunch refer to the company as iCharge, people will generally assume the will be found on the .com. This is especially true for multi-national companies that operate in many different markets. As a company that will rely on trust since it's dealing with payment processing, iCharge should not give another → Read More


Apple Domain Owner Creates YouTube Response to UDRP Loss

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Apple UDRPAs you probably read on TechCrunch or the same article in the Washington Post, Apple recently won a UDRP filing for 16 domain names owned by Daniel Bijan.   The domain names that they were awarded include: blueipod.com, iphonecheap.com, iphonetoys.com, ipodaccessories.info, ipodkits.com, ipodsbaratos.com, macbookpro.biz, macbookpro.com, macbookpro.net, macbookpro.org, macfriend.com, and redipods.com. Clearly these domain names incorporated trademarks owned by Apple.

In a video posted today on YouTube (embedded below), Bijan doesn't dispute the fact that Apple has rights to these domain names. In the video's description, Bijan writes, "Apple hurts me, my wife and 3 kids. Not once did they contact me or send a cease and decist letter. I would have gladly gave them the names. Instead, they just start the arbitration process. This is what is wrong with corporations today. Just pick up the phone and call me." Bijan continues, "What is wrong with this world. Did we forget to treat people like human beings? I will not buy any Apple → Read More


Twitter Founder Jack Dorsey Launches Company Named Square on SquareUp.com

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square logoTechCrunch reported today that Jack Dorsey, founder of Twitter, has launched a mobile payment service called Square. While the actual product/service looks pretty cool, I am surprised that someone with the capital resources such as Dorsey would launch a new brand on a domain name that is different from the actual brand.

The big problem for Square is that they are using the domain name SquareUp.com for their website. This really defies logic to me for a couple of big reasons.

First and most obviously because it's a mobile payment platform, and people will want to visit the website to learn about the company that will have access to credit card and payment info, and the web address is not intuitive. Many people will visit Square.com to learn about Square, Inc., and they won't find the information they desire.

Secondly, Square.com is owned by a Japanese company, and the domain name doesn't resolve. It's one thing if it resolves to another company's website, where the visitor can figure out that he needs to look elsewhere. It's → Read More