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Twelpforce & FanWoody: How Best Buy & TGI Friday are Building Facebook & Twitter Brands on TV

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Picture 1A couple of weeks ago, I blogged about Best Buy's television commercials advertising their Twelpforce, a group of Best Buy's   technology experts who offer technical advice and support via Twitter. The most interesting thing about these commercials was that they weren't directing visitors to their website, something which they control. Instead, they were directing people to the Twelpforce Twitter page, which is owned by Twitter.

While I don't think there are going to be problems with Twitter, I just don't think it's a smart move to build the Twitter traffic rather than traffic to the main Best Buy site. They could conceivably redirect traffic from BestBuy.com/twelpforce to the Twitter page if they wanted to do so, allowing them to control the traffic and analytics rather than a third party.

Recently, I've been seeing commercials from TGI Fridays, encouraging people to go to a Facebook page they set up, Facebook.com/fanwoody. The commercial says that if 500,000 become Woody's Fan, all will receive a coupon for a free burger at → Read More