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city in the box Update from Fred Mercaldo


Burbank, CaliforniaA little over a year ago, I announced that I had reached an agreement with Fred Mercaldo and his team to utilize the City in the Box platform his company created and operates. This would allow me to focus on other areas of my business while Fred and his team managed

In subsequent posts, I've promised to provide an update about working with Fred and his team, and I am happy to do that today. officially launched on the new platform in June of 2010, so it's been a little over 7 months so far. Fred provided the comprehensive update below, although I asked him not to use the actual numbers since my business finances are private, and I have no need to share them publicly.

Before getting into that, I want to mention that the site made only a couple hundred dollars per month when I was managing it. I did a good job of growing traffic, but selling advertising has never been an interest of mine, and I didn't do a great job at it. Also, in addition to any revenue mentioned by Fred below, my company is also → Read More

City in The Box vs. My Custom Sites


After posting an article highlighting some news Fred Mercaldo shared with me, there were a number of questions from readers asking about and, two of my websites built on different platforms. I want to address some of those questions, which may be helpful in your geodomain development endeavors. and were both originally built on the same static html platform by my developer. The original articles were written by copywriters I hired, and I either took the photos or hired a photographer for them, I did all the SEO work on both websites and managed the advertising sales (poorly). Because the sites I had built were static html, I needed to update 5 or 6 pages on each site whenever I needed to add a content page. This was a pain in the ass, and I sought out a different solution.

After learning about the City in The Box platform, I decided to move forward with The site receives 20,000 +/- unique visits a month, and I wanted to leverage Fred's development and advertising sales → Read More

Fred Mercaldo & Announces New Developments and Enhancements for Popular “City In The Box” Software Solution


I just received some news and updates from Fred Mercaldo about his company's "City in the Box" software platform, and I want to share it with you. If you've been thinking about working with the company, now is the time to seriously consider it. (This is not a paid advertisement nor am I being compensated in any way for writing this or if you sign up.)

My website,, has been on the platform for a couple of months now, and traffic continues to be solid and advertisers keep asking for information and creating business listings. The sales process is set to begin in about two weeks, and I am very excited about the prospects.

The company has three big announcements today:

  • They have added and to their upcoming development projects, bringing the number of properties using their software platform to 55.

  • has entered into an exclusive partnership with ZogMedia to provide SEO supervision for all of their partner sites.   They have also added FaceBook and Twitter → Read More’s “City in The Box” Platform Part of Major Development/Marketing Deal


I've known about these plans for several weeks, and I am happy to share the press release from Fred Mercaldo and his team at, who have been working hard to make this a reality. This puts Fred and his company at the forefront of the geodomain industry, as they will have more pure city .com domain names under their management than just about any other company.

My company's will be one of the first websites released under this marketing and development deal, and I am excited to be a part of it. I am confident Fred and his team will be able to drive considerably more revenue with

Fred will be speaking at the Geodomain Expo in New Orleans at the end of the month, and he will be available to answer any questions city .com domain owners may have.


GeoDomain Development Ventures, LLC announces development of over 40 Pure Sites in Major Development/Marketing Deal's "City In The Box" Software to power sites; formed to Manage Advertising and → Read More