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Comparing A&E’s Storage Wars TV Show to the Domain Industry

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Have you seen the new TV show on A&E called Storage Wars? It's a show that follows several people who are active bidders on storage units that have not been paid for by their owners and are auctioned to the highest bidder.

When a storage unit defaults after a certain non-payment period, a small auction is held outside the unit. A small but active group of people have 5 minutes to look into the unit without touching anything or opening any boxes. They need to evaluate the unit based on what they see and decide how much to bid. Units must be paid for in cash at the conclusion of the day's auctions.

Sound like something with which you're familiar?

This is almost like the expiring domain industry (almost). People get lists of expiring domain names, which they analyze using a number of tools. They also have the ability to look within their own portfolio and past experience to guess what traffic and revenue might be like. The almost part is because unlike storage units, parking companies and maybe registrars are able to see what → Read More