States Advertising Generic Domain Names


In the past week, I saw two states advertising great generic .com domain names, and I was impressed that their national campaigns included an intelligent domain name strategy. The South Carolina Department of Parks, Recreation, and Tourism operates and among many others (137 according to Registrant Search), and they used the golf domain name in their television commercial. This domain name redirects to, the main website of the SCPRT. is another website I saw advertised this past week. The domain name is owned and operated by the Vermont Department of Tourism and Marketing, who also owns and, with both names pointed to There may be better domain names to own related to the state of Vermont ( for example), but it was a smart move to purchase and brand a sensible .com domain name.
It’s great to see states using these great generic domain names to advertise their tourism departments. Generic domain names in the .com extension are easy for television viewers to recall, and when a state organization spends tens of thousands of dollars on advertising campaigns, it is nice to see that they didn’t skimp on the domain names.
Many organizations think that just by creating a commercial and setting up a website, people will find them. As I blogged about the USPS campaign a while ago, this is not always the case. The USPS learned this the hard way, and they purchased after their campaign was launched, presumably after learning that consumers were confused and typed in the .com name in error. Owning an easy to recall .com generic domain name is essential when advertising in mainstream media.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

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