Every domain broker wants to sell their domain name listings for as much money as possible. Sometimes domain names may appear to have been under sold (sold for less than full value), but that is not necessarily the fault of the broker.
A domain broker is generally given certain requirements from the seller. This short list likely includes a desired price, a minimum price, the amount of time allowed, companies to not contact, and possibly some other requirements. The biggest factors are obviously the amount of money and the time permitted to sell the domain name.
Some reasons a domain owner might need a quick sale include:
- Need cash right away
- Tax implications
- Business situation requiring disposal of assets
- Hit quarterly or annual goals
Timing is everything when it comes to domain names. I could own a domain name for ten years and never receive a single inquiry. The week after I sell it to another domain investor, a buyer may materialize and acquire it at a profit for the new owner. This is one reason there is an active aftermarket amongst domain investors. Just because one person did not sell a domain name for its maximum value doesn’t mean the domain name will not sell for more in the future.
If a domain owner hires a broker and tells the broker the domain name needs to be sold quickly, there is only so much a broker can do. I am sure it is disheartening for brokers to read negative comments about their deals when people don’t know whether or not there is a backstory. The best brokers in the business tend to keep their client discussions confidential, so just because a broker doesn’t respond to negativity doesn’t mean there isn’t a reason.
I have read critical comments on this website, on other websites, and on forums regarding many domain name sales that people think were for less than the value of the domain name. Third party observers (myself included) have no idea about any backstory for individual domain names. I am sure I have sold my own domain names for less than optimal value, but my business decisions are based on my experience and expertise, and it wouldn’t make sense for someone to comment without knowing the full story.