The first publicly reported seven figure sale of the year was just announced by Sedo. The company successfully brokered Dudu.com to a to a Dudu Communications, which operates a multilingual social network company called Dudu. The company currently uses GoDudu.com for its website, so this is a much needed upgrade.
The acquiring company is based in Dubai, and it appears the former owner of Dudu.com appears to be based in China, according to previous Whois records.
One of the most interesting aspects of the sale was that Dudu.com had not been on the market before it was acquired. Sedo’s domain acquisition team had to reach out on behalf of the buyer to make a deal happen. Fortunately for Dudu, the language difference was not a problem. According to Liesbeth Mack-de Boer, chief sales officer of Sedo, “Our team speaks 27 different languages, so we have the rare ability to handle any kind of negotiation around the globe. With our cultural competency and language abilities, Sedo stands out as being one of the most qualified, proficient and truly international domain marketplace leaders.”
Congratulations to the team at Sedo for earning this million dollar sale. It’s certainly a nice way to start the year.
It’s an illustration of how important the exact match domain name is for a brand. Recently, Square.com began forwarding to SquareUp.com, although it is unknown if the domain name was acquired by the company.
Robin Wauters at TechCrunch appears to be the first to cover the news this morning.