Rick Latona TRAFFIC Auction to Resume Saturday After Technical Difficulties


Due to technical difficulties, Rick Latona made a difficult decision this evening and has opted to move the TRAFFIC auction to Saturday morning. Throughout the early part of the auction, the Internet functionality was spotty, and online bidding was impacted. At one point, the Latonas.com team sent out an email blast with phone numbers to call in order to bid remotely.

As Rick mentioned when he halted the auction abruptly, he has an obligation to his sellers to get the best possible prices, and with Internet bidding out of order, the best chance of success for the auction would be on a different platform tomorrow morning. I am sure there will be more details to follow, and I will update this post once I have more information.

According to the auctioneers, the closed sales will be honored at their prices and the auction will resume where it left off. You can stay apprised of the situation here, and I will have more details as soon as they are received.


The auction will be held at 10:00 am Pacific on Saturday morning. That’s 1:00 pm on the East Coast or 19:00 central European time. The auction will be held on Proxibid.


  1. Can’t believe you donkeys still pay to go to these shows, they have second rate speakers which have nothing to do with the industry and the auction system after 4 YEARS still doesn’t work.

    Total joke. Go home Rick(s), Amature hour all around.

    • @ Mark

      So you think people shouldn’t go to domain industry conferences to network, simply because of the technical difficulties in the auction system and “second rate speakers?” Firstly, I barely goto the panels unless I have to speak, and secondly, I don’t spend much time at the auctions.

      I go to meet with clients and friends and to get some time out of the city.

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