Report: Barnes & Noble Buys


Crain’s Detroit Business is reporting that Barnes & Noble was the winning bidder for the domain names of the now shuttered and bankrupt Borders, which I assume includes . In addition, it was reported that B&N also bought Waldenbooks domain names as well, another book store that had been owned by Borders.

The auctions for Borders’ assets sold for a total of $15.8 million, although the totals weren’t broken down by individual units. Barnes & Noble was not the only buyer though, according to Crain’s. The sale was handled by Hilco Trading LLC.

According to the article, “Hilco said Barnes & Noble was one buyer of the assets, which included “a global portfolio of trademarks; the Borders, Waldenbooks and Brentano’s trade names; Internet domain names; and the e-commerce website.”

Barnes & Noble also owns, which forwards to the company’s primary website.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Sort of unreal in that Borders was a great bookstore at one time and Waldenbooks was a hugely popular corner store at the local mall. Everything eventualy changes. Look at Circuit City. Their bankruptcy seemed to come out of nowhere. Sudden disappearance.

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