“Stuffing” .Site Domain Names

Rick Schwartz shared the content of an email he received from, in which he was given a .Site domain name. A Whois search reveals Rick owns, which is registered at The email to Rick offered him LastLaughs.Site, under the guise of’s “Brand Protection Program.”

I was curious about the company’s Brand Protection Program to see what that entails. When I did a Google search for “brand protection program” there were no results found.

Rick labeled this “stuffing,” because it is essentially stuffing his account with something he clearly doesn’t want or need. The domain registration is free for the first year, and presumably, the registrar hopes Rick and other clients will opt to pay to renew the domain name once it is up for renewal. In order to prevent the domain name from being automatically pushed into his account, Rick needs to proactively opt out.

In my opinion, this type of action should require a proactive opt-in – not the other way around.

I recall seeing this quite a while ago, and I thought this was a practice that no longer existed.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. This practice violates the ICANN RAA which requires affirmative registrant agreement to the registration terms. Instead of a blog post, this should be sent to ICANN Compliance.

  2. Logged into my Network Solutions account today and discovered they had “gifted” me with the .site equivalent of one of our domains. There was no introductory email announcing this. This did this previously with the .xyz extensions awhile back.

  3. Sue them—Class action lawsuit for extortion. This is like Wells Fargo opening accounts without the consent of the consumers.

    Sue Facebook too—the default is to accept 3rd party to sneak ,steal and use your data without your consent.

  4. We own I wonder if that’s any sort of violation? Maybe Rick will want to buy it? After all, a last laugh online is far better than a last laugh oncom. What do you think?

  5. Can I please get some .coms stuffed into my account? I’m happy to enter a list at my preferred registrar so you know what I want.


Please enter your comment!
Please enter your name here

Recent Posts

It Pays to Know Random Phrases

My eyes bulge out of my head sometimes when I see a somewhat obscure term in a domain name coming up for auction. Oftentimes,...

Monitor Landing or Parking Page Downtime

When I first started developing my domain names, I learned the importance of downtime monitoring. On some of my growing websites, there would be...

Squadhelp is Reinvesting and So Am I

Squadhelp CEO Darpan Munjal shared a series of tweets about the growth of the platform. Darpan shared that revenue last month was higher than...

If You Want to See a Stampede, Look No Further Than This…

If you're seeking engagement on Twitter in the domain name space, the best thing you can do is tell people you're looking to buy...

Nick Huber: “drop a little coin” for a Premium Domain Name

I do not know Nick Huber, but I see he has a large following on Twitter and frequently offers advice to startup founders and...