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Update from the Geo Domain Expo

I have to run to the Trafficz cocktail party, but the Geo Domain Expo has been fantastic so far. While the past year or so has been a bit “bumpy” for the domain industry, the prevailing feeling in this sector of the industry is genuine optimism and excitement. Dan Pulcrano just released some very good news about his company, and I’ve heard other stories about tremendous growth for geographic domain owners.
The pioneering geodomainers continue to see growth in their websites (both in terms of traffic and advertising revenue), and new geodomainers like myself are more excited about the opportunities in this niche than anything I can recall. I haven’t been to a conference where people have been so willing to share advice and knowledge. As I’ve been told by several people, we aren’t really competitors, so it doesn’t hurt us to help someone else.
Instead of focusing on how the changing economic times are hurting revenues, lower PPC payouts, and the struggling economy, people at this conference are enthusiastic and excited about changes that are going on today. While I may be pessimistic about the health of the domain industry at times, I am very optimistic about my geodomain holdings.

Breaking News: Boulevards Cracks Quantcast 500

Boulevards Cracks Quantcast 500
Boulevards network, at 360, now ranks among Internet’s most visited properties
Chicago, IL., July 14, 2008 – The Boulevards network now ranks among the top 500 properties on the Internet, according to traffic ratings compiled by Quantcast Corporation.
As of July 11, Boulevards’ city guides and local information services achieved a rank of 360 among Internet destinations tracked by Quantcast.
“We are pleased to be counted among the world’s largest Internet properties,.” said Boulevards CEO Dan Pulcrano in an announcement at the Associated Cities Geodomain Expo in Chicago.
“Quantcast has performed a tremendous service for the industry by becoming the first ratings service to transparently aggregate data from multiple sites into a unified ranking. This is the Forbes 500 of traffic ratings.”
“Before, many companies flew under the radar and lacked visibility because their traffic was distributed among a network of URLs,” Pulcrano added. “Now, Quantcast adds up unduplicated traffic data from all of a company’s services, then publishes and ranks the results for all to see.”
Boulevards’ rating includes aggregated traffic from Boulevards’ high profile city guides, which include LosAngeles.com, Seattle.com, Philadelphia.com, Denver.com, Dallas.com and Houston.com as well as the popular MovieTimes.com site, formerly known as “Mr. Movie Times.”
Boulevards reaches a combined total of 50 million users each year, delivering more than 300 million ad impressions annually.
About Boulevards New Media Inc.
Boulevards owns and operates sites under the primary city domain in the majority of Top 20 U.S. cities and continues to push the boundaries of the city guide industry. Born in 1994 with the idea of “inventing the local media of the future,” Boulevards’ sites were among the first city guides to allow community postings for both events and businesses. The company offers a suite of marketing and lead generation services to both local and travel-related businesses.
With properties such as Los Angeles.com, Seattle.com, San Francisco.com, Denver.com, Houston.com, Washington DC.com and Philadelphia.com, Boulevards operates in 23 of the nation’s top markets, and is the largest U.S. operator of city guides branded with high-ranking, intuitive “cityname.com” URLs.
The Boulevards network reaches more than 4 million unique viewers each month, of which 91 percent are in the U.S. With traffic ranked alongside such companies as Oprah.com and MTV.com, Boulevards is one of the nation’s leading online media companies.
About Quantcast Corporation
Quantcast provides the first open Internet ratings site that enables Web publishers and advertisers to easily understand Web demographic trends. The company’s transparent Internet ratings promote openness and accessibility to accurate data by allowing web publishers to contribute directly to the service.
Contacts:
Public Relations, Quantcast Corporation contact@quantcast.com 415.738.4755
Boulevards New Media Inc.
pr@boulevards.com
408.271.3500

TRAFFIC to Feature Multiple Live Domain Auctions

An industry first is going to happen at the TRAFFIC New York show in September. For the first time in domain industry history, there are going to be multiple auctions presented by multiple auction houses. Although I don’t know who the auction houses will be, I would anticipate this will create more competition, leading to more favorable domain sales agreements.
I look forward to shorter exclusivity periods, quicker domain transfers, quicker payments for sales, and lower commission rates.

A Logo is Important

I’ve seen quite a few logo-less mini sites (including one of my own), and as a person with a marketing background, I believe a logo is essential for a website. While search engines should bring a well designed website a large percentage of its traffic, it’s important to remember that a logo will help visitors remember your website’s name, making it easier for them to find it again in the future. Just about all of my websites have nice logos (at least in my opinion), and there are a variety of options out there for finding a good logo.
If you look around at brands from around the world – both large and small – almost every one of them has a logo to stand out from their competition. Some might be plain logos, while others are more elaborate, but the purpose is for customer recollection, brand positioning, and general marketing of the company. The same should go for your websites, as a logo makes the site – even a mini-site, look like its an official company rather than just a traffic-driving website built to generate revenues from PPC advertising. I received several compliments from people in the birding industry when I introduced TropicalBirds.com, and this allowed me to establish link trades of relevant websites. Without a logo, I doubt this site would have been taken seriously.
I have a web designer that created my geodomain logos, incorporating a variety of elements from each city. My other logos were designed by a company called LogoJeez, which has pretty quick turn-arounds. I always get the least expensive package knowing that they will re-do a logo if I am not satisfied with the initial 4 concepts. I’ve also used 99designs.com for a logo design contest, which I used for my blog’s header and my company’s corporate look/feel. There are plenty of options out there for logos that range in price from $100+.
As my track coach used to tell me, if you are going to do something, don’t do it half-assed. If you are going to build a website on a nice domain name with good content and SEO, you might as well pay a bit more and make it look even more professional.

Evaluating the Geo Domain Auction

I was just checking out Moniker’s tentative Geo Domain auction list on Mike’s Blog, and I think there are a few good domain names for sale at reasonable prices. Chances are good that I’ll be bidding on one or more of these domain names, but I wanted to post what I believe are the best values in the auction.
ColoradoRiver.com $25,001 – $50,000
NewRochelle.com $50,001 – $100,000
OysterBay.com $25,001 – $50,000
SanJuan.com $250,001 – $500,000
SantaClara.com $50,001 – $100,000
Secaucus.com $1 – $5,000
Versailles.com $50,001 – $100,000
My best piece of advice for anyone who is thinking about bidding is to do your due diligence and research prior to the auction. Don’t just focus on the domain name, but research the actual geographic area. Try to envision what you would build on the domain name should you win it, and determine if you will be able to turn a profit. As most geodomain owners will tell you, a geodomain needs to be developed to unlock its full value. Have a plan, and be ready to implement it if you are going to bid.
I may be bidding on one of these names, but it really depends on whether or not I think I will be able to manage another project at the moment. Once I return from my honeymoon, I will begin selling ad space in Lowell and Burbank.

SushiRestaurants.com – Category Defining Domain for Sale

SushiRestaurants.com is now sold.