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WhyPark Monetization Changes Announced

Elliot Silver
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WhyPark announced some changes to their monetization model today, and these changes should lead to higher payouts for domain owners who have sites with WhyPark. It’s also a good way to test your ad system vs. their feed in a vacuum environment (testing is the best way to see what works and what doesn’t).

Personally, I used WhyPark for my wine-lovers website, Oenophiles.com. I was very pleased with the support from WhyPark, and the name is doing better with them than it was doing parked (by a lot).

I will be publishing an interview with WhyPark CEO Craig Rowe next week, and I am sure industry veteran Stephen Douglas will have some good input as well.

Good Strategy, but Poor Execution

Elliot Silver
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Buying domain names that are confusingly similar to your brand or product is a smart move that many companies don’t consider. However, owning domain names that are confusingly similar to your brands, but not forwarding that traffic to your main website is just plain stupid!

Extra TV, an NBC television show and a Warner Brothers Entertainment production has a feature called Luxaholics, and WB owns the corresponding domain name Luxaholics.com. Thumbs up to them for inventing a term, buying the matching domain name, and then branding the term. They also showed intelligence by purchasing the domain name Luxaholic.com as well.   Unfortunately, this domain name goes to a dead page.

Come on WB!!   Smarten up and forward the alternative domain name to the main page!   It might not mean much additional traffic, but it certainly doesn’t cost anything extra to do it.

Updated Top Drops at Snap

Elliot Silver
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I just did some searching on Snapnames, and I updated my Top Snapnames Drops page. I don’t usually buy .org domain names, but there are a couple of nice ones that will be dropping.

Tucows Sells Million Dollar Portfolio

Elliot Silver
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According to an 8-K Form filed with the Securities and Exchange Commission late yesterday, Tucows entered into an agreement to sell a small portfolio of 2,553 domain names for an aggregate price of $1,000,000.   Payment will be made in all cash, with $900,000 being paid at the close of the sale, $50,000 in August and the final $50,000 being paid in one year.

An interesting note in the filing, states “The agreement further provides that the purchaser will be entitled to purchase up to an additional $1.8 million of domain names from Tucows.com Co. between today and June 2010 on terms similar to the Agreement.”

It would be interesting to know what terms are included in this agreement, and whether the names were sold because of their intrinsic domain value, or if they were sold based on a revenue multiple.   If it was the later, I would be curious about how much of a revenue multiple it is.

Congratulations to Tucows!

Also, I want to note that I was “tipped off” to this great sale after following Tucows GM Bill Sweetman on Twitter.   You can also follow DomainInvesting.com too!

What Do You Do?

Elliot Silver
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I believe that most people who are involved in the domain industry don’t do it full time.   Many are involved with the Internet in one way or another, but their domain investments are made passively, and they spend time on them when they can.

That being said, I am wondering what my readers do for full time work.   As you know, prior to becoming a full time domain investor and domain developer, I was a Marketing Manager at AIG, and prior to that, I was a Project Manager and New Business Associate for Wunderman (part of YR Brands).

So… what do you do?

I Love Canada!

Elliot Silver
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I never thought I would say (write) that, but it’s true. I LOVE Canada. Well, maybe not Canada or Canadians per se. I don’t have anything against Canadians of course, but that’s not really the point.

Ok, so what IS the point? Well, after some diligent analytics and analysis, I noticed that Elliot’s Blog is the #1 result of 29 MILLION+ results for the term domain blog. Now I am not that full of myself to think that I have the BEST domain blog, but at least in Canada, for today, I am #1!

Elliot's Number One

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