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2010 Domain Industry Predictions

I was asked by the editor of Website Magazine to give some domain industry predictions for 2010 for their Web Trends for 2010 article. My quote from the article is below, but I am also interested in hearing what your predictions are for the upcoming year.

“As reported in the December issue of Website Magazine, businesses have increasing opportunities in the domains industry. Elliot Silver, president of Top Notch Domains and Silver Internet Ventures agrees. “High-value keyword names like toys.com and candy.com, which sold this past year, will continue to command high prices. Companies will continue to invest in their own businesses and will acquire high-value keyword domains names for growth and for competitive reasons,” Silver says. “With PPC revenue down and not looking like it will increase in the near future, some domain owners will make top domains available for acquisitions that haven’t been available in many years.”

In addition, the Microsoft-Yahoo! deal will affect the domain industry, according to Silver. “The Microsoft and Yahoo! deal is going to be impactful on domain name values because Microsoft’s Bing tends to rank developed keyword domain names higher than Google and Yahoo!,” he says. “Right now, impact is minimal because of Bing’s relatively low market share. With the deal, Bing will manage search results for Yahoo!, bringing the market share to 30 percent of search from around 8 percent. This is significant.”

What are your predictions for the domain business in 2010?

Interesting Oversee.net Statistic

I came across Information.com today, which uses the default Domain Sponsor landing page. There are some domain names that resolve to http://searchportal.information.com/?domainname=XYZDomain, and many of them seem to use the default landing page. I am not exactly sure why domain names are forwarded there, but I know Oversee.net is the registrant of Information.com.

Judging by the Compete stats for Information.com, they are getting a ton of traffic, although the trend seems to be dropping for the past few months. In November, Compete reported that Information.com saw 20,667,014 unique visitors, which is down from 27,335,582 unique visitors in January of 2009.

Alexa ranks Information.com #667 out of millions of websites, and Compete ranks it #47. As a comparison, Google is the #1 ranked website for both. There are also 50,000+ Information.com pages indexed in Google, so you can get a glimpse of what domain names appear to be associated to Information.com.

Problem with WordPress Upgrade

Wordpress LogoI think about 50% of my websites are built on the WordPress platform, while I use Dreamweaver for the others. I am not a programmer, and at best, I am a novice developer, so I like WordPress because it’s easy to operate. One of the best aspects of WordPress can also be one of the most frustrating. Whenever WordPress rolls out a new version, or a plugin is upgraded, WordPress lets the publisher know that the newest version is available.

The notice is in a spot to ensure that people upgrade, since security patches are generally a big component of upgrades. It isn’t distracting, but positioning of the notice makes you feel like it’s very important to install the new version, whether it actually is critical or not. All you need to do is click the “Please upgrade now” notice, and you are taken to a page where you can easily upgrade to the newest version with the click of the mouse. Sounds simple, but it can cause major headaches for you.

With a custom designed website residing on the platform, an upgrade that goes wrong can lead to problems, which aren’t always obvious. Despite having an issue a few months ago that was the result of an upgrade gone wrong, I decided to take a chance and upgrade to WP 2.9. I had recently backed-up the entire site, so I figured it wouldn’t be a big deal if things went haywire.

The day after upgrading, I found that a post missed the schedule, which was an issue that happened last time. I did some testing (changing to the default theme and turning off the plugins), and I had the same issue. I got in touch with my designer, and he did a bit of research on the issue. Luckily for me, he found a thread on the WordPress Support Forums, where several people complained of the same issue. In a few minutes, my designer found the potential solution, which worked for my site.

The same type of WordPress problems can exist with a plugin upgrade, patch installation, or other WordPress upgrade. Before you are tempted to upgrade, make sure you back-up your full website. If you do run into a problem, do a Google search to find others with the same problem so you can either diagnose it or find someone who can diagnose it and remedy it for you. It’s great that WordPress makes it easy to upgrade, but it can cause you problems if things don’t work out as expected.

Quick Tip: Getting Direct Advertisers

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As you know, getting companies to place advertisements directly on your website without using a middleman is the most advantageous for you. You can earn more money and establish a personal relationship with your advertisers, something both parties will benefit from. It’s often tedious to get advertisers for your website, especially if its not your primary focus, but if you are building a directory in a vertical where you don’t have much knowledge or contacts, here’s a quick suggestion.

Do some research and find the biggest franchisers and largest organizations in your industry. Many companies in the industry will proudly display their memberships on their website, and you can easily see what companies are part of a franchisee.   Instead of contacting smaller companies individually, contact the CEO or Director of Marketing for the franchise or organization, and try to get all of its members to sign up for advertising.

Offer the company or organization a considerable discount for its individual franchisees or members if the company or organization offers an endorsement of your website. Ask to be included in the marketing materials as well, since many provide a guide to marketing for members.

Some organizations won’t do endorsements, but you can ask for their rates to market to their members. Most have newsletters and other types of sponsorships available for your company. If you can’t afford to pay for the marketing costs, offer to do a marketing exchange by adding banners, special offers, and/or other special marketing exchange.

Working with the largest groups can help ramp up your revenue quickly.

Photo Credit: http://www.flickr.com/photos/litandmore/ / CC BY-NC-SA 2.0

5 with… Brandon Abbey of Escrow.com

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Brandon Abbey is the President of Escrow.com, a company I frequently use to facilitate domain acquisitions and sales. I’ve used them for most of my high dollar transactions where escrow is required, and I have been very happy with their customer support. I have found that buyers and sellers trust Escrow.com, making it easier to complete a sale or a purchase.

Escrow.com was founded by a division of Fidelity National.   In 2002, Brandon was the west coast sales VP for a software company called iLumin, and as part of a transaction they did with Fidelity, Escrow.com became a division of iLumin.   The company didn’t do much with Escrow.com, and prior to their acquisition by Computer Associates they sold Escrow.com to a company in southern California.   At the time of that acquisition, Brandon was asked by the management company to come in and run Escrow.com.

EJS: How important do you think your domain name is to your brand, in terms of trust, name recognition, and partnerships?

BA: Certainly the name is very important from a recognition standpoint, but there is a lot behind the name. We have become to “go to” company when it comes to secure Internet transactions. If you take a look at some of our partner relationships it is a very impressive list, eBay, AutoTrader, GoDaddy, Cars.com, some of the largest banks in the US and we continue to add new partners every week. Being the only company that can legally provide this service in all 50 states makes us the logical choice for business commerce.

EJS: Your company is one of the few escrow companies that doesn’t take possession of the domain name before completing the transaction. Can you tell us why you don’t, and what safeguards are in place to protect
buyer and seller?

BA: We made the decision early on not to take possession of the domains or other property. Escrow.com is a financial instrument that holds the deposited payment between the buyer and seller, releasing funds to the
seller once the agreed upon conditions of the transaction are met. If you are going to take possession of the domain you should also be responsible to determine the rightful ownership and any trademark, copyright or other legal issues that maybe associated with the domain.

For some large transactions we do offer a domain holding option when the parties have agreed to make payments over a specified time. As an example, buyer and seller agree to a purchase price of $900K to be paid in monthly installments over 36 months. We will create a separate contract that addresses the above mentioned concerns specific for that transaction, collect and disburse funds according to the predetermined schedule. Upon final payment the domain is transferred from our account to the buyer. Anyone who is interested in setting up a transaction like this should contact Andee Hill, Customer Service Manager – ahill@escrow.com.

The safeguard in place to protect the buyer is that the funds are not released to the seller until the domain is completely within the buyer’s control and the buyer has accepted the transfer. The safeguard for the seller is that they are assured the funds are secure and the buyer is capable of paying once the transfer of the domain is complete. If there is a dispute between buyer and seller as to the completion of the transfer and/or which party has control of the domain, and an agreement cannot be reached, both parties are referred to an outside arbitrator
and the funds held in escrow until the matter is resolved. It is extremely rare when a transaction goes to arbitration.

EJS: Escrow.com is licensed to do business in every US state. How does an escrow company secure licenses for each state, and how does that make your company more secure?

BA: Let me clarify that, Escrow.com is licensed in all states that require us to have a license. In the states that do not require a specific license we are registered to do business. The process of securing an escrow license is difficult and that is why many companies that offer escrow services do not do business in those states. When I joined Escrow.com in 2004 we did not have a license to do business in Arizona. The process took almost a year to secure a license. The final hurdle was an in person interview with their board, our Escrow Manager, CFO and me, in Arizona.

Earlier this year the Arizona Department of Financial Institutions sent three people over to audit us, which we passed. What you may not know is we are the ones who pay the cost of the audit including transportation, meals and lodging. As part of our licensing requirements we carry a significant amount of insurance that covers everything from errors and omissions to employee theft. Every employee of Escrow.com must go through and pass an extensive background check conducted by the California Department of Corporations.

EJS: What’s the largest domain transaction Escrow.com has ever handled (no need to disclose the name or names), and what’s been the largest general transaction the company has overseen?

BA: We have handled many multimillion dollar transactions, most of these large transactions were domains but there have been some pretty nice cars and boats in the mix.

EJS: How does Escrow.com differentiate itself from other escrow companies that deal with domain transactions?

BA: The big differentiator is we are a licensed escrow company and everything we do is governed by Escrow Law. Our books are reviewed by one of the most respected accounting firms that specialize in escrow, Morton Alan Haas & Company, on a monthly basis. Escrow.com was founded by Fidelity National Financial, the leading title insurance company in the United States. When you look at our management team I am the one with the shortest tenure and I have been here since 2004.

Bonus!

EJS: How do feel about how the Heisman Trophy vote turned out?

BA: It was the closest vote in the 75 year history of the Heisman. Certainly, Mark Ingram from Alabama is a deserving winner and I look forward to his professional career. Living on the west coast we had the opportunity to see Toby Gerhart from Stanford quite a few times. I think if he had the same exposure on the east coast that he had out here
there might have been a different outcome.

Virus Targeting Domain Owners

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I was informed that there may be a computer virus making the rounds, specifically sent to domain owners. The virus has been sent from different email addresses, but the subject of the emails was “Buy Domains.” The emails contained an attachment called “DomainsE.doc.exe.” and that has an executable virus that may be harmful to your computer.

Although social networking has made it even easier for people to communicate and has made people less likely to question a random targeted email, we need to be cautious with threats like these. Make sure you keep your virus checking software updated, and run the software to check your computer as often as possible.

I get a lot of random emails and can be complacent sometimes, but I hope this warning is helpful. If a domain theft happens over the holidays, it can take a good amount of time to get in touch with the right tech support and legal staff to recover them, and you don’t want this to ruin your holiday. Losing your domain names can be a malicious keylogging software installation away, so be careful when you receive emails (even targeted ones) from people you don’t know.

Photo credit:Don Hankins: http://www.flickr.com/photos/23905174@N00/ / CC BY 2.0

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