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Sunday Update – July 4th Edition

Elliot Silver
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Hope my American friends are having a nice Fourth of July holiday weekend and that if you live elsewhere you are also enjoying your weekend. Stay safe and enjoy the weekend!   Here are a few updates from the domain business as well as my company.

  • Does anyone else find it amusing when someone inquires about a domain name you own and then proceeds to tell you how “bad” the analytics are when you start discussing price? Just had it happen again, so I told the lady she should find a better name. Does anyone have a good reply to inquiries like this?
  • I am very excited that Burbank.com has been relaunched with the help of the Scottsdale.com team, using the City in the Box platform. The team (led by company Executive Director, Becky Kelley) took the articles and content I had previously created, added many more articles and events, and also added many more features to their platform. Not only does it look great (in my opinion) but there have been over 50 registrations on site so far in the last few days. In fact, about 5 minutes ago another company added a listing and asked for a paid upgrade.
  • The sales staff has already begun closing local deals, one of which is directly with the city to help promote their summer concert series. Not only is this something I couldn’t do before, but the signed deals are for greater revenue than what I was able to previously do with the site.   This is just the tip of the iceberg, as they are soon going to start contacting the 100+/- companies who asked for advertising information in the past year. To say Burbank.com is off to a strong start is an understatement.
  • One more Burbank-related bit, but also something that can be helpful to you, is that in the last year, over 5,600 have become fans of Burbank on Facebook. This has been a great tool in getting people to help with the site, including photos for the headers, articles, events…etc. It was nice to get a lot “Likes” after asking people what they think of the site, and we also received some suggestions. Having an engaged and interactive audience is important to me, and I think it’s one reason why this blog is so enjoyable to me.
  • I am excited to announce the relaunch of Newburyport.com this past week, a domain name I bought a couple of years ago, which now resembles Lowell.com. If I can get this new site to earn as much as Lowell.com, the ROI will be less than 2 years. My team will be managing the sales, and I will be spending next weekend in Newburyport, a great summer vacation spot on the Massachusetts North Shore.
  • One quick update that you’ve probably seen but is important to say nonetheless. Frank Schilling is blogging again.
  • Finally, Alan Dunn has an article you should read on his blog when you have an opportunity. You don’t hear a whole lot from Alan, but he’s the real deal and offers some sound advice.

Domain Investor Connection to Alleged Russian Spy via NYCRentals.com

Elliot Silver
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4

Anna ChapmanI read a Tech Crunch article about Anna Chapman, a woman who was recently arrested for allegedly being a Russian spy in the United States. The Tech Crunch article writes that Chapman is the founder of the New York real estate search engine website, NYCRentals.com. She is shown in the embedded video discussing her company, and TC reports that the video was filmed during New York Entrepreneur Week, which was held April 12th-16th, 2010.

When I saw this domain name mentioned, my eyes grew bigger because I recognized the name. According to a Whois history search, the domain name was transferred to Moniker Privacy Service sometime around June 22, 2010. I don’t want to mention who the previous owner was because it’s very likely he had nothing to do with the buyer.

Perhaps a telling line from the video was when Chapman mentioned, “we are trying to do NYCRentals.com” in response to the interviewer’s mention of her corporate entity known as Property Finder. When the video was filmed in April, the domain name had not yet changed hands.

Interestingly, the domain name was just listed in Ron Jackson’s recent domain sales report, which was published a couple of weeks ago. The domain name sold through Moniker for a reported $25,350, good enough to place #11 on the weekly sales list, and probably good enough to rank as one of the highest yearly domain sales.

It appears that this business hadn’t been around very long, and Chapman certainly didn’t own the domain name until recently.

Use Facebook to Buy Domain Names

Elliot Silver
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16

Facebook.I send out a lot of domain inquiries for domain names I’d like to purchase. Unfortunately, my inquires don’t always yield responses, despite the fact that I try to make fair value offers for these domain names. I am certain that I it’s not always because the owner doesn’t want to sell that I don’t receive a reply though.

There are many reasons why you may never hear from a domain owner when you make a genuine inquiry:

  • Email gets marked as spam/junk
  • Owner gets too many emails
  • Email address not active
  • Domain owner is out of town for an extended period

With social networking sites becoming popular for people of all ages, it’s much easier to get in touch with a domain owner on Facebook, and I have almost completed my first acquisition using the site.

When sending an inquiry via Facebook, I recommend a brief introduction, since sending a message on Facebook is more personal than a simple blind email. In the first message, after you introduce yourself, you should confirm that the person is the owner of the domain name. It helps to know where the Whois registrant lives and match it up with the Facebook profile.   Let the person know you’re interested in buying the domain name and would like to discuss a potential sale.

I’ve received a number of replies using Facebook to connect, and it’s a really good way to get in touch with someone, as many people rely on Facebook for their connections.

OchoCinco Promoted and Uses Godaddy, But Camp Ocho Cinco Does Not

Elliot Silver
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While watching the World Cup, I saw a Godaddy commercial featuring Chadocho Cinco, the Cincinnati Bengals wide receiver previously known as Chad Johnson. In the commercial, Chad mentions that his domain name is registered at Godaddy.

Truth be told, OchoCinco.com, the player’s official website is in fact registered with the world’s largest domain registrar, Godaddy. However, CampOchoCinco.com, a website promoted on the official website is actually registered at Dotster, a competing registrar.

I guess it would be similar to an athlete who is endorsed by Nike wearing Nike cleats on the field but Adidas sneakers in the weight room.

Oversee.net CEO Jeff Kupietzky to Appear on CNBC

Elliot Silver
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15

I just received a note informing me that Jeff Kupietzky, CEO of Oversee.net, will be interviewed on the CNBC television show, “The Call,” which features a segment entitled, “Anything but Stock.” Jeff will be talking about the value of domain names, and his segment should air live around 2:40pm Eastern/11:40am Pacific.

“The Call” is a full hour of analysis, discussion and debate now that the Opening Bell frenzy has died down. It is hosted by Trish Regan, Larry Kudlow, and Melissa Francis, who take a closer look at all the information floating around the market — economic, corporate and political — and decide how to play the rest of the day.

It will be interesting to see domain names featured on an investment television show, especially one that is aired live on just about every stock trading floor and other investment offices throughout the country. I am certain many of my friends in the finance field will see the segment and mention something about it to me. Jeff   is highly intelligent, and he will certainly speak well on behalf of our industry.

Sex.com is Officially for Sale at Sedo

Elliot Silver
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1

SedoI received a press release this morning officially announcing that Sedo will be the broker for the Sex.com domain name. Sex.com was nearly sold at a foreclosure auction in March, but the sale was derailed due to legal proceedings, which included an Involuntary Chapter 11 Bankruptcy petition. If you’ve read about its tumultuous history, Sex.com is certainly a star crossed domain name.

It does not appear that Sex.com will be sold via auction or other special sale. Sedo has requested that interested buyers contact the company directly to discuss a sale. With Sedo’s history of strong generic domain sales, I have no doubt that they will be able to close a sale for Sex.com.

Full press release is below.

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Sedo, the leading online domain marketplace and broker of super premium domain names, today announced that it has entered into an agreement with Escom, LLC to privately broker the sale of Sex.com, widely considered to be the world’s most valuable domain name, as well as two related trademark registrations with the United States Patent and Trademark Office.

“We are excited to be working with Sedo and believe Sedo’s vast experience, expertise with high value domain names, credibility and worldwide network of clients will ensure that Escom receives a price for the sex.com domain name and its related trademarks that reflects its true value as the best domain name in the world” said Del Anthony, CEO of Escom.

“It is an extremely rare opportunity that a domain name of this caliber becomes available for sale”, said Kathy Nielsen, Director of Sales at Sedo. “We are very pleased to be chosen as the exclusive brokerage firm to represent this domain sale. Short, descriptive domains are an amazing marketing vehicle. The sale of sex.com presents potential buyers with a once in a lifetime opportunity. The possibilities for this domain are endless and will enable the new owner to instantly define itself as a leader in its industry.”

Descriptive domains that define a category historically have been the most valuable properties on the Web. ‘Sex’ continues to be one of the most searched for terms on the Web and its mainstream appeal has grown exponentially over the past few years. The new owner of this domain will enjoy a clear competitive advantage as a market leader, dramatically enhanced organic search rankings, tremendous traffic generated from direct navigation and an unsurpassed ability to drive online marketing and branding initiatives.

Parties interested in buying the Sex.com domain should contact Sedo at consult@sedo.com.

About Sedo

Sedo, an acronym for “Search Engine for Domain Offers,” is the leading domain marketplace and monetization provider. Headquartered in Cambridge, Mass., Sedo has assembled the world’s largest database of domain names for sale, with more than 16 million listings. The success of Sedo’s model has attracted a global membership base of more than 1 million domain professionals.

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