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Blog Comment Spammer Trick

I came across a trick that’s been used by blog comment spammers in the hopes that they receive a back link on popular blogs that receive traffic. This trick is used on blogs that allow previous commenters to post comments without being moderated, something many bloggers prefer rather than having to moderate all comments.

Spammers will post a comment that is related to the topic in discussion. While the comment may or not be entirely on target, the post is generally on-topic enough that it doesn’t raise any red flags to the blog owner. The blog owner will approve the comment, and with that approval, the spammer will have gained access to post unmoderated comments carte blanche using the email address with which he signed up.

Although many blog administrators will see subsequent comments, including the URL, they can be easily missed, especially when a blog receives many comments. It’s amusing to see spammers try this method, especially because their keyword names are usually dead give aways, and most blogs use “no follow,” preventing them from receiving any search engine benefit.

Third Quarter Estimated Taxes Due Today

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Domain Tax Guide

If you are like many American entrepreneurs who own and operate small businesses, you probably need to pay your estimated taxes on September 15 – which happens to be today. This is just a reminder that Q3 estimated tax payments are due today!

You should also keep in mind that as we enter the fourth quarter, you need to make sure you are doing everything possible to make filing your taxes easy and painless. I sent the Domain Tax Guide to my accountant a couple of years ago, and he has used it to help with my taxes. Now might be a good idea to buy the guide if you haven’t done so already.

To Develop or Not to Develop

There is no question that certain domain names I own shouldn’t be developed by me. Purely and simply, they are domain investments, and the goal is to eventually sell them to an entity that does want to develop them.

Some domain names I shouldn’t develop are in highly competitive verticals, and it would be virtually impossible to rank high enough in search engines to drive traffic and generate revenue in a cost-effective way. Other domain names are highly targeted and specific, so even with a high ranking website, there wouldn’t be much traffic or a great pay off with development.

However, there are some domain names that I own that might make good candidates for smaller sites that can be monetized effectively with affiliate banners or Adsense, using the services of AEIOU, MiniSites.com, or WannaDevelop.com. Choosing what to develop in this manner is difficult.

Out of the names below, on which would you develop mini sites, and on which would you hold simply as investments?

BeerPairings.com
DebtSettlementCounselors.com
EasternCaribbean.com
DubrovnikVacations.com
JerusalemVacations.com
MartiniqueVacations.com
FatMetabolizers.com
Metabolizers.com
PaintHardener.com
ParabolicSkis.com
PopunderBlocker.com
RedBelliedPiranha(s).com

ESPN Launches ESPNBoston.com

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ESPN Boston

As I reported a little over two weeks ago, ESPN has jumped into hyper local sports news, with its ESPN Boston offering. From a domain investor’s point of view, I think ESPN was smart to buy and market ESPNBoston.com, even though it’s forwarded to ESPN.Go.com/Boston. Obviously the marketed domain name is much easier to remember than the longer URL.

From a Boston sports fan’s point of view (Sox, Pats, Celts mostly), I love the idea. ESPN has established itself as the leading sports news brand, and it will be great to get a different perspective on the local market. I read the Boston Globe daily (it’s my home page), and I will add ESPNBoston.com to my list of daily reads.

Hopefully Boston Sports Guy Bill Simmons will have some exclusive guest appearances on the new site. He was originally smart for owning BostonSportsGuy.com but ESPN didn’t purchase SportsGuy.com when he went more mainstream, which would have been a smart move.

Never the less, I think this is going to be a winning endeavor for ESPN.

O.Biz: Overstock Building .Biz Awareness

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This morning, Overstock.com announced that it will be going live with the website O.biz on October 31,2009. The new site will sell mostly restaurant, office, and hotel products, with a focus on small businesses and consumers looking to buy in bulk at greater discounts than are found on the Overstock.com website.

Some people might ask why Overstock would want a .biz domain name for this project. You can’t argue with the fact that it’s memorable and short, two things that an established brand cares about. Likewise, the .Biz registry will have a showcase website, one step in building consumer awareness.

In my opinion, consumer awareness is what drives domain registrations after the initial speculative period ends and domain speculators choose whether or not to renew their domain names. The more that consumers are aware of a specific domain extension (and familiar with brands that use them as standalone sites rather than redirects to a main .com site), the more value the domain names have. This drives both consumer and business adoption of these domain names.

In the press release this morning, Overstock.com Chairman and CEO Patrick Byrne commented, “The .BIZ extension is appealing to growing, innovative businesses. Our goal is to have O.BIZ help small to medium-size businesses save money by leveraging the purchasing power of Overstock.com.”

If this new site is a hit for Overstock, it will certainly be a boon to .Biz domain names, which in my opinion aren’t very coveted right now, despite being listed as a “Top Seller” on registrar websites like Godaddy, which is an effort to upsell or downsell additional extensions. With new gTLDs presumably coming, the .Biz registry will end up fighting for this valuable real estate with up and coming domain extensions, and it needs to prove that that people will buy them.

Godaddy Top Sellers

Twelpforce & FanWoody: How Best Buy & TGI Friday are Building Facebook & Twitter Brands on TV

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Picture 1A couple of weeks ago, I blogged about Best Buy’s television commercials advertising their Twelpforce, a group of Best Buy’s   technology experts who offer technical advice and support via Twitter. The most interesting thing about these commercials was that they weren’t directing visitors to their website, something which they control. Instead, they were directing people to the Twelpforce Twitter page, which is owned by Twitter.

While I don’t think there are going to be problems with Twitter, I just don’t think it’s a smart move to build the Twitter traffic rather than traffic to the main Best Buy site. They could conceivably redirect traffic from BestBuy.com/twelpforce to the Twitter page if they wanted to do so, allowing them to control the traffic and analytics rather than a third party.

Recently, I’ve been seeing commercials from TGI Fridays, encouraging people to go to a Facebook page they set up, Facebook.com/fanwoody. The commercial says that if 500,000 become Woody’s Fan, all will receive a coupon for a free burger at a TGI Fridays restaurant. The TGIF fan page has over 497,000 fans right now, and at the rate it seems to be going, they will hit the half a million mark in the next couple of hours.

Like Best Buy is doing with Twitter, TGI Fridays is driving traffic to Facebook rather than their home page. I still don’t understand or like the logic behind building another company’s brand.

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