As I reported a little over two weeks ago, ESPN has jumped into hyper local sports news, with its ESPN Boston offering. From a domain investor’s point of view, I think ESPN was smart to buy and market ESPNBoston.com, even though it’s forwarded to ESPN.Go.com/Boston. Obviously the marketed domain name is much easier to remember than the longer URL.
From a Boston sports fan’s point of view (Sox, Pats, Celts mostly), I love the idea. ESPN has established itself as the leading sports news brand, and it will be great to get a different perspective on the local market. I read the Boston Globe daily (it’s my home page), and I will add ESPNBoston.com to my list of daily reads.
Hopefully Boston Sports Guy Bill Simmons will have some exclusive guest appearances on the new site. He was originally smart for owning BostonSportsGuy.com but ESPN didn’t purchase SportsGuy.com when he went more mainstream, which would have been a smart move.
Never the less, I think this is going to be a winning endeavor for ESPN.