Political publication National Journal just reported that “Rand Paul Apparently Paid $100,000 for RandPaul.com.” The publication was referencing Rand Paul’s Federal campaign records. The article went on to state that “Federal campaign records show Paul used his Senate reelection committee to pay $100,980 to Escrow.com, a domain service, on March 27 for what is described as a “domain name.”
I think that this was a wise purchase by Mr. Paul because it’s much easier to advertise RandPaul.com on campaign material than something longer. Owning this domain name makes more sense than relying on the owner of the domain name to use it for something positive. In addition, owning the domain name prevents a political opponent from buying it and using it for something negative.
Some people may have recommended filing a UDRP proceeding instead of spending that kind of money for the domain name. Of course, winning a UDRP would have depended on a variety of factors, including the usage of the domain name, and I am not sure if Mr. Paul would have prevailed.
Rand’s father, Ron Paul, is probably familiar with the UDRP process, having filed a UDRP for RonPaul.com and RonPaul.org. Unfortunately for the elder Paul, the UDRP did not go in his favor, and a reverse domain name hijacking finding was made for the .org domain name.
Spending $100k may seem like a substantial amount of money, but it saves time and aggravation.
As someone who buys and sells keyword domain names for a living (not trademarks or famous peoples’ names), it’s a bit frustrating to see Mr. Paul spend $100k on this domain name. I think it is only going to cause more speculators to buy political domain names with the hopes of hitting the lottery. I suppose we shall see with the upcoming Presidential election in the US and campaigns underway.