Lowell.com Logo Update

As I continue to work on Lowell.com in anticipation of an early March launch, I would like to reveal our new logo. I wasn’t 100% thrilled with the logo that was selected before, and I was concerned about a potential trademark issue in the last logo. As you may recall, the logo I selected had an image of Boott Mill in Lowell, which is owned by the National Park Service. While it may have been okay to use the image on my logo, I was concerned about the impact of using the logo for commercial purposes. I intend to make shirts, hats, mugs and other giveaways, and I didn’t want to run into potential issues down the road.
I think this new logo is colorful and fun, and it looks nice. What do you think of the new logo? I would love to hear comments. We are not 100% ready to launch yet, so minor changes could still be made if you have any suggestions!
We are getting down to the wire, and it’s getting very exciting. I look forward to sharing the website with you when it’s ready to launch. I may need some testers to check links, grammar…etc, and if that’s the case, I may reach out. I really appreciate all the advice and guidance that has been given to me throughout the development process.

Lowell.com Logo

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn
  1. This is a good logo for local traffic. The locals will know what the building is in the logo and the overall look has a nice warm & fuzzy civic pride factor.

    On the flipside, this logo may not be as effective to get people to visit or relocate to Lowell (most people will assume the building is some kind of factory). Currently, I’ve heard that Lowell doesn’t attract that many visitors or relocaters, but if Lowell.com can convince people to do otherwise, you’ll have the city eating out of your hand.

    No real skyline. The mills would be it.

  2. Cool logo Elliot! I love the red star on the state, for an instant ‘mental map’. The type and colors are great too!
    Was/is Lowell a factory town? That big building (what is it now?) makes it seem so. I don’t know if that’s a good or bad thing, just saying that the big building makes it seem like an old factory town on a river. Does Lowell have any other prettier landmarks?

  3. The logo feels busy to me. There is a lot to take in and I feel my eye darting around a lot to make sense of it all. MA is distinct enough a state to possible warrant simplifying that part of the graphic further. There is also a lot of detail in the “factory” scene and while it holds up well on screen – it might not do so well on a hat. That’s my 2 cents.
    Thanks so much for blogging the lowell project – enormously helpful!

  4. As a Bay State native (still reeling over the Super Bowl, but I digress…) I like it. It’s hard to squeeze a lot into a logo, especially for a former industrial town on th upswing. But the sun rising does say a lot positive. Though the rest of the North Shore looks a little squished, having the Islands is also a nice touch.

  5. Elliot, you did a great job with your Lowell’s logo. It looks nice and professional. However, in my opinion the factory inside the logo needs to be replaced with somthing eye-catching but still related to city of Lowell. I agree, the factory doesn’t look very exciting or attractive from a tourist point of view. I don’t know anything about city of Lowell but I love to travel and looking at a logo with a factory on it doesn’t make me feel excited about visiting it. I am sure with something more attractive on it the Lowell’s logo will be superb. I wish you the best of luck with your Lowell Project.

  6. Lowell is known as the “Mill City.” There are several mill buildings around Lowell to this date, some of which have been converted to museums, upscale lofts, luxury apartments and artists’ quarters. The mills are really the center of Lowell’s history and it’s current revitalization. While they may not be appealing in the logo, the mills are still what Lowell is known for and the center of attention architecturally.

  7. Three suggestions:
    1) Pull the chimney from the building in the logo. Industrial chimneys don’t score highly on the visual food chain and give off too much of an unattractive industrial vibe.
    2) I browsed Lowell on Google images and there is a building that captures the historic element and is quite impressive: Lowell City Hall. You may want to consider using it.
    3) All in all, if the mill with chimney is that essential, you may want to change the slogan from “You’ll Love Lowell!” to “Ever Spend The Night In A Renovated Mill?” 🙂

    My concern with using an image/likeness of city hall is that it will be protected under law so that I can’t use the logo with it on t-shirts, hats, mugs…etc.

  8. Good point, but you may have to worry about that regardless of what building you use.
    Actually, right after I wrote that post I realized it wasn’t a good idea for another reason – the city may accuse you of trying to come across as the official City of Lowell web site. And you don’t want the city’s attorney getting any bright ideas. The City of Lake Worth (Florida) went after LakeWorth.com knowing full well they didn’t stand a snowball’s chance in hell with UDRP arbitration just to harass the owner.
    However, it’s perfectly fine to show Lowell’s skyline like we do with our Nashville.com logo. On the other hand, does Lowell even have a skyline?

  9. Elliot, my honest feelings are that the logo does have too much going on. I like the star for the location on Lowell on a US map but Lowell is magnified on the left. I understand why as you cannot magnify on top of the star of course. Also putting Lowell.com and the slogan on a curvature kinds of puts an illusion that the logo can be crooked because the US map does not follow that.
    Logos are trial and error and opinionated of course. Great job with your site and blog, soon I will be addicted to Lowell.com as well:)

  10. I agree with the sentiments expressed by many above. Too much going on with this version of the logo in my opinion but I am not an expert on this sort of thing by any stretch.

  11. hello elliot!
    i am a graphic designer from austria and would like to give you my opinion.
    technically its good, nothing to worry about.
    but there is just too much going on.. you have the (1) domainname, the (2) claim, the (3) map, the (4) star on the map and last but not least (5) a very detailed illustration inside this circle. these are just to many things in one logo.
    the viewer doesn’t know where to look at.. the name itself (lowell.com) gets lost because of all the stuff around it.. the map is probably the most problematic element because of its shape.
    i would recommend to get rid of the shape and the star and trying to concentrate on the illustration inside the circle – or to simplify both the shape of the state and the illustration inside the circle dramatically.

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