I spent Father’s Day weekend at our son’s soccer tournament in the middle of New Jersey. It was a 6 hour drive, but it made more sense to do that than to fly and rent a car. New Jersey never disappoints when it comes to billboard content, and this trip was no different.
On the way to New Jersey, I took a photo of this billboard advertising a 5 word .com domain name – IGotHurtInJersey.com. This is a memorable domain name that is used as a forwarder to the Fredson Statmore Bitterman law firm’s website. Smartly, the firm also bought and uses the longer IGotHurtInNewJersey.com as well. I don’t think I have ever seen a longer domain name on a billboard before.
On the long ride home, another domain name on a billboard caught my attention. This time, it featured one of the shortest domain names – a recently acquired 2 letter .com. WT.com appears to have been sold by Brandforce, as I shared in February of this year. The privately held WeatherTech is now using WT.com as a forwarder to its website. Of note, even though the price wasn’t shared, the landing page inquiry form had a $3m offer minimum requirement.
Finally, I noticed another nice domain name on a billboard – Cure.com, which is used by Cure Auto Insurance for the company’s website.
All three of these domain names are completely different, but they’re all unforgettable. This is critical when it comes to catching people’s attention quickly and for a short period of time with billboard advertising.
Today is a historic day ….I managed to hand reg BullShitWebSite.com, the singular .Now BullShitWebSites.com is fully whole..a complete family.Now I can print T shirts and be a billion dollar company.Thank you whoever dropped her,I could have paid $$$$$ for her
Today is my happiest day in the domain industry and my life is fully complete
When you’re driving by a billboard, or anywhere else you see a domain name, which is easier to remember than a phone number, it has to be memorable and .com for it to have the max effectiveness.
Great observation. No way to compare .com vs phone number.
Not that any of us care (because we don’t), but — including that they’re hiding the actual name of the law firm — the billboard almost certainly is (at least) against the New Jersey Rules of Professional Conduct:
https://www.lawyerlegion.com/bar-rules/new-jersey
The fact that visitors to their site will later get the required information is insufficient.