Baldwin Risk Partners Rebrands with

A publicly traded company in the insurance space formerly called Baldwin Risk Partners has rebranded itself as The Baldwin Group. The company trades under the BWIN stock ticker on NASDAQ. In advance of the rebrand, the company acquired the brand matching domain name. The company currently has a market capitalization of nearly $4 Billion USD, and it employees 4,000 people. The rebrand was covered in an insurance industry trade publication last month.

From what I can tell using the Whois History tool at DomainTools, it appears that changed hands in or around December of 2023. had been registered under Whois privacy at Network Solutions, and it transferred to Amazon’s domain registrar, also under Whois privacy.

Prior to the rebrand, the company utilized the longer domain name for its website. That three word domain name now forwards to

Using, I can see that had been used by an advertising and branding professional named Michael Baldwin. Following the apparent sale of his domain name, it appears that Mr. Baldwin moved his website to

I am unsure how much was paid to acquire this exceptional domain name, but I would imagine it was quite a bit as numerous companies called Baldwin must have tried to acquire it from Mr. Baldwin over the years.

I noticed the larger rebrand effort after seeing this Dommunity tweet mentioning the domain name.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


Please enter your comment!
Please enter your name here

Recent Posts

Fred Hsu Offers Tips on Domain Name Security

According to Coin Telegraph, there has reportedly been a security incident involving domain names at Squarespace. "Multiple decentralized finance (DeFi) apps were targeted in...

Registrar Where My Last 10 Afternic Sales Landed

After I sell a domain name, I don't pay much attention to it. Occasionally, I will look to see how it is being used,...

DomainLeads Integrated into Email

One of the paid tools I use daily is the email alerts. I created 3 alert emails with different parameters, and each morning,...

Sedo Reports Record Breaking .Game Sale

As of this morning, the largest domain name sale in the .Game extension recorded by Namebio was the $40,888 sale of A.Game. That domain...

When the Best Prospect Goes Under

It feels pretty good when a startup founder wants to buy your domain name. I know the domain name can probably incrementally help the...