Baldwin Risk Partners Rebrands with Baldwin.com

A publicly traded company in the insurance space formerly called Baldwin Risk Partners has rebranded itself as The Baldwin Group. The company trades under the BWIN stock ticker on NASDAQ. In advance of the rebrand, the company acquired the brand matching Baldwin.com domain name. The company currently has a market capitalization of nearly $4 Billion USD, and it employees 4,000 people. The rebrand was covered in an insurance industry trade publication last month.

From what I can tell using the Whois History tool at DomainTools, it appears that Baldwin.com changed hands in or around December of 2023. Baldwin.com had been registered under Whois privacy at Network Solutions, and it transferred to Amazon’s domain registrar, also under Whois privacy.

Prior to the rebrand, the company utilized the longer BaldwinRiskPartners.com domain name for its website. That three word domain name now forwards to Baldwin.com.

Using Archive.org, I can see that Baldwin.com had been used by an advertising and branding professional named Michael Baldwin. Following the apparent sale of his domain name, it appears that Mr. Baldwin moved his website to MichaelBaldwinInc.com.

I am unsure how much was paid to acquire this exceptional domain name, but I would imagine it was quite a bit as numerous companies called Baldwin must have tried to acquire it from Mr. Baldwin over the years.

I noticed the larger rebrand effort after seeing this Dommunity tweet mentioning the Baldwin.com domain name.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

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