My One Outbound Follow-Up Email

I don’t do a great deal of outbound marketing on my domain names. When I do outbound, I typically find no more than the top 5-15 prospective buyers, and I generally stick to marketing domain names priced below $10,000.

Ideally, because I try to stick to highly targeted prospective buyers, at least one or two people will reply to my email and either buy the domain name or try to negotiate a better deal. More often than not, I won’t receive a reply at all. I hardly ever reply to unsolicited marketing messages myself, so it’s not a surprise to have low response rates to outbound sales emails.

I try to respect other people’s time and inbox hygiene, so if I do follow-up to an outbound email, I almost always stick to a single follow-up message. I am sure if I send multiple messages, it could marginally increase my response rate, but it would annoy many more people.

When I choose to send a follow-up email, I will usually do it to offer a better price. Because my emails are well targeted (usually to owners of longer domain names or alternative extensions), I think the price is the biggest factor in getting a reply or not. My follow-up message to prospects is brief, and it lets them know about a price reduction. The amount I reduce the price depends on the asking price, my acquisition cost, the number of prospects I see, and my desire to sell the domain name. I might offer anywhere from 10 – 50% off the price depending on those factors.

When doing this, I don’t reduce the price on the landing page, Afternic, or Sedo. The reason is I want the buyer to contact me directly to lock in the deal, allowing me to import the lead with a 5% commission rather than 15%.

I don’t do enough outbound to say how much of an impact this strategy has, but I’ve closed enough deals to know it can be helpful.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

4 COMMENTS

  1. I think it a good idea to just follow up once. I do tend to feel annoyed when I see someone email me on a 3 or 4 email threat where I never responded. If I have not responded on the second, I’m not interested and it would be more appropriate to move on. I don’t think the response rate would be all that much better anyway and your probably taken a little more seriously with just one follow up..

    I tend to try and reply as much as possible if the email does not look too auto generated and the more effort it appears that the solicitor took the time to identify me for an offer, they more likely I am to at least respond.

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