Has 2,000,000 GBP Bid on Sedo (Updated)

Could we see the largest public domain name sale of the year in less than a week? has a 2,000,000 GBP bid in a Sedo auction, and it shows that the reserve has been met. At today’s exchange rate, that bid is $2,436,600 USD. The auction was first noted yesterday by Logan Flatt:

If this bid is legitimate and the domain name sells at this price at the conclusion of the auction, it would rank as the largest domain name sale of the year, easily surpassing the €554,000 sale of, also on Sedo. In 2019, there were six publicly reported seven figure sales, but there have not been any seven figure deals reported this year.

In order to place a bid in that amount on Sedo, the platform requires “Additional Certification,” which is mentioned clearly on the auction page:

“Please note that in order to place bids above 10,000.00 GBP, an additional certification is required and completion of this process may take several business days.”

It should be noted that this is not the first time reportedly had a bid. It does not appear that the domain name sold last year based on Whois records. is a fantastic domain name, and I will keep an eye on forthcoming Sedo sale reports to see if this domain name is sold.

Update: I was told “the auction was canceled after it was discovered there was an issue with the bidder’s account.”

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Why wouldn’t this be a legal bid? This low 7-figure bid is not an outlandish bid by any means. As a matter of fact, I think it’s low. This is an 8-figure domain name in my honest opinion.

    Remember the – $30 Million Dollar sale a year ago?

    • Fully agree with Vito. Why wouldn’t the seller test the market? He doesn’t need the money, plus that is a life-changing kind of domain. I think $2.5m is about the right price though.

  2. Originating in India in the year 1999, Lifestyle is a retail fashion brand which comes under Dubai-based retail and hospitality conglomerate, the Landmark Group and they are currently using Group is also in construction of shopping malls.

  3. If you bid more than a certain amount on a name on SEDO, I believe you need to provide financial vetting, right?

  4. Observer, I believe is worth 7 figures. Yes, indeed!
    Great potential as the name of a company. Works for Branding, and lifestyle and game apps are the most popular categories for apps

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