Publicly traded WebMediaBrands, Inc. reported the sale of its Internet.com division for $18,000,000 to QuinStreet, Inc, in an all cash deal that is pending approval from the WMB board of directors. The Internet.com Network is comprised of many different brands focusing on developers, IT, Internet news, personal technology and small business.
According to AboutUs.org, QuinStreet is “an online performance marketing company helps businesses target their would-be customer audiences by using its proprietary technologies and media reach to generate sales leads.” Owning the Internet.com brand will enable the company to continue expand its online presence, reaching the estimated 15 million unique visitors who visit the Internet.com Network. Owning the Internet.com brand will be a powerful marketing tool.
WebMediaBrands will continue to operate MediaBistro and the Graphics.com Network, among other brands.
Is the CEO of every business in the world watching these sales unfold? Can we expect a gold rush for domains soon?
“I don’t get it.” Classic line by Justin Long’s father in the movie “Accepted”, where Justin is trying to sell his parents on the fact that he can work and make $20k a year, and in 4 years, make $80k, as opposed to his parents paying out $20k a year in college tuition during the same time. (Justin wasn’t accepted to any colleges, and was thinking of a logical comparison of how to interpret the value of his “time”.)
Tell every marketing director and any person responsible for advertising at any company, small to massive, that spending money on traditional advertising may bring short term results, but unless they are feeding the kitty, that money is GONE after the campaign. A domain name representing their prodservs will not only work for them nonstop, but will maintain or most likely increase in value over the years they own it.
Which is the better way to spend stockholders’ money?
NOTE TO ALL COMPANIES: Buy generic descriptive domains representing your prodservs, use a domain consultant to advise you on prices, and then if you want to waste your money on newspaper, radio, TV, internet advertising, go ahead. But SECURE YOUR GENERIC DESCRIPTIVE DOMAINS FIRST.
I have Domain name for sale