I’ve been using the lead import option at Dan.com more regularly. Although the 5% commission is not ideal, transactions tend to move more quickly on that platform. On deals worth $5,000 or less, I am willing to sacrifice a couple hundred dollars in fees for the sake of expedience.
These days when doing outbound on sub $5,000 domain names, I tend to tell prospective buyers to visit the https://t.co/N3nk4c8w9b landing page to purchase. It may cost a bit more, but it saves time and makes it easier for buyers.
— Elliot Silver (@DInvesting) March 15, 2024
One issue that has come up is the handoff to the Dan.com transfer staff following payment. On a self-negotiated deal, I’ve probably exchanged anywhere from a few to a dozen emails with a buyer. We don’t really *know* each other, but I am the guy with whom they have been dealing. With an imported deal at Dan.com, the buyer is expected to work directly with Dan to get control of the domain name. This can be confusing.
More often than not, the domain name transfer from Dan to the buyer is easy peasy. They provide the auth code if the domain name was transferred to their registrar, or they will do an easy push at GoDaddy if I opted to push it there for some reason. On occasion, the buyer reaches back out to me and things can get confusing. On these kinds of deals, they are expected to work with Dan’s support since I’ve already transferred control of the domain name to the platform.
In general, after coming to an agreement with a buyer on an inventory-quality domain name, I will propose Dan.com as the primary option for transacting. I explain to the buyer that Dan is a domain sales platform owned by GoDaddy. This should give some level of comfort since almost everyone buying a domain name has heard of GoDaddy but most do not know Dan.com. I also explain how the transfer process will work. Sometimes, the buyer still wants to communicate with me as well.
I find it best to fully explain how Dan.com works and how they will get their domain name before they pay. This ensures there are no surprises for the buyer after paying.
