In July, it was announced that Google acquired G.CO to use as a url shortener for internal Google links. I just noticed that Google has begun using the G.CO url shortener for internal links on its Google Maps pages.
When you enter an address on the map and click on the link button, you’re presented the standard link, which can be VERY long depending on the address. There’s a “Short URL” check box above the standard url, and when it’s clicked, you’re given a url using G.CO.
I haven’t come across other uses of G.CO yet, but I am sure it will take some time for integration within all of Google’s products and brands. With a reported 7 figure price tag, I would hope Google plans to use G.CO more widely across its products and services.
I just came across Google’s LatLong Blog post discussing the url shortener back in August, but I just noticed it. According to the post, “We only use g.co to send you to Google web pages, and only Google Maps can generate a g.co/maps URL. This means that you can visit a a g.co/maps shortcut with confidence, and always know you will end up on a Google Maps page.”
Have you seen G.CO used elsewhere?