When you think of the term “domains,” is Google the first company you think about? Despite the fact that Google Domains is a relatively new entry into the consumer facing domain registrar business, Domains.Google.com is already ranking #1 in Google for the “domains” keyword. Domain.com follows at #2 and GoDaddy ranks #3 for the “domains” search term.
Google’s Keyword Planner demonstrates the value of having the #1 ranking for this term. According to the Keyword Planner Tool, there are 12,100 monthly searches for “domains.” The “suggested bid” for this keyword is $11.43, which seems fairly expensive to me. Comparatively, the “domain names” keyword is searched almost 3x as much with a monthly search volume of 33,100. The suggested bid for this term is $14.84.
Google’s rise to the top of the search results for this keyword is a bit surprising to me, but maybe it shouldn’t be all that surprising. When Google announced the launch of the Google Domains product, the company received a tremendous amount of publicity and press. The company is still receiving publicity (and links), and the links and trust are major components of search results. That being said, it is still surprising that Google has already gotten to the top rank for this keyword because it is not really widely known yet for its domain registrar business (as far as I am concerned).
On other domain industry keywords, Google doesn’t fare as well. Here is the top result for some other domain name related keywords:
- Domain name – GoDaddy
- Domain names – GoDaddy
- Domain – Domain.com
- Buy a domain name – GoDaddy
- Domain name registrar – Wikipedia
- Register a domain name – GoDaddy
- Domain name search – InstantDomainSearch.com
- Domain registration – GoDaddy
- Domain lookup – Whois.net
- Domain name registration – Network Solutions
Last week I wrote an article about a report that said Google won’t be making an aggressive push in the domain space. Whether this holds true or not, having a top result in Google for a well searched keyword such as “domains” will be helpful to the company in its customer acquisition efforts. I think it will be difficult for Google Domains to compete with other registrars, but having solid Google rankings will be helpful for the company in their customer acquisition efforts.