This should be common sense, or at least common sense to a marketing or public relations agency, but apparently it’s not. Do NOT put people onto email lists that you think might be interested in what you are trying to sell – be it a product, service, or news updates.
In the last few weeks, I must have been added to three or four different email lists for companies wanting to spread the news about gTLD domain names. It’s one thing if a company emails me to ask me permission to be put on an email list (although some would argue that’s spam), but it’s another thing to just add someone and assume they are interested.
Personally, I feel that an email request sure beats getting added to an email list, and it shows me that the sender actually respects my time and the CAN SPAM laws in the US.
I also want to add that people should be sure to have an easy opt-out link on the email in case the person decides to opt out of receiving emails from the list. I get enough emails every day as is, and I only want to receive marketing emails that I choose to receive.
Incidentally, one of the public relations companies that added me to their email list not only didn’t have an opt-out link on the email, but also kept me on the email list even after acknowledging my opt out request. This is not a good way to do business, it doesn’t do the client any justice if they aren’t aware of the tactics, and it’s likely against the law.