Some domain investors and investment companies prefer to keep their domain name purchases and sales private. Others like to share their deals publicly. Some people don’t care either way. I thought I would discuss what I see as the advantages of publicly reporting domain name sales as well as the advantages of keeping domain sales private:
- Creates a public record of a sale to use as a comparable.
- Set/create a market for a specific type of domain name.
- Gives credit to the seller, broker, and/or marketplace for selling a domain name.
- Can lead to people submitting similar domain names to the seller to purchase or for the broker to re-sell.
- Reputational boost to give confidence to future trading partners.
- Allows seller to retain private data to use to their own advantage, such as buying a similar domain name.
- Large amounts of data can be sold in the future.
- Prevents “bad guys” from knowing about an influx of money from a domain name sale.
- Protects the seller from having the sale analyzed, especially if the domain name was undersold or sold for a loss.
I have almost always kept my domain name sales private. I understand that people like to read about sales (I like reporting on other people’s sales, too), but I have preferred privacy over publicity. There’s nothing wrong with either option, but I have not really been one to announce sales. I do announce the names I buy on occasion, but I don’t mention the purchase price unless it is publicly known – an auction win for example.
If you can think of other advantages for publicity and privacy, feel free to add them in the comment section.