This morning’s New York Post reported that the owners of Greenhouse, a beautiful downtown NYC night club, “bought the Internet domain name Provocateurnyc.com.” Provocateur is the name of another nightclub that is expected to open in the Hotel Gansevoort very soon. The Whois registration for ProvocateurNYC.com is private, and the domain name forwards to the Greenhouse website.
The Post should keep in mind that virtually anyone could register a domain name like this and forward it to any other website. Since the registration is private, there isn’t much of a way to know who owns it, unless a court order or UDRP filing requires the domain name registrar to reveal the name of the owner. Hypothetically, a third party could own the domain name and be looking to stir up trouble between night spots.
One thing about this is certain. Although I haven’t been to the Gansevoort rooftop for a drink in a couple of years, it sure sounds like Provocateur is going to be a hot spot in the neighborhood.