Dan Offering In-House Brokerage Service

This morning, I received an email from Dan.com announcing its new in-house domain brokerage offering. Dan sellers can now utilize brokers when they receive an offer and prefer to have a third party broker the sale on their behalf. The brokerage offering is powered by GoDaddy’s broker services.

Here are the details that were shared with me this morning:

In June, we shared the exciting news that GoDaddy acquired Dan.com. Since then, the team has worked to perfect our aftermarket experience. Today, we’re excited to share progress on this combined effort with the launch of Dan Brokerage, in partnership with the world’s leading domain broker, GoDaddy.

Here’s how you’ll benefit from this new offering:

  • Access to 100+ experienced brokers across the globe.
  • Unmatched expertise from the global leader in domains.
  • Near 24/7 coverage, providing faster response times to both you and your leads.

At Dan, we’re driven by the idea of putting customers first. We’re confident this new brokerage capability where you can relay any negotiation with a value of at least $1,000 to our brokerage team, will benefit our sellers. To discover what this team can do for your portfolio, simply respond to this email.

To engage with a Dan broker after receiving an inbound offer on the platform, sellers can click the “Request Brokerage” button on the negotiation box. Once clicked, the seller will need to confirm acceptance of the 20% commission rate for a completed sale. The seller will also input an asking price and a reserve price, which I believe is the minimum amount that is acceptable.

Prior to working with the GoDaddy brokerage team, sellers could request the Media Options broker team to broker on their behalf. With the shift to GoDaddy, sellers are unable to use the services of Media Options via the Dan platform.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. I knew Godaddy will not reduce the commission ,most sellers want more in their pocket except those who don’t mind otherwise as long as they get a long . Since Dan is now owned by GD ,why don’t they structure commission like afternic.com?I am waiting for the day they update that 9% commission needs to be raised to 15% and that would be my final goodbye to Dan 😉

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