In general, I thought UDRP panels have gotten past the issue of pricing as it relates to generic / descriptive one word domain names. A domain registrant who owns a one word .com – or alternative extension – domain name that is descriptive in nature should be able to make their own determination about the pricing based on their own expectations.
I am sure most of you have heard of the sportswear and shoe company called Converse. My daughter has a pair of the canvas Converse Chuck Taylor shoes, as do millions of others around the world. Converse is a well-known brand.
However, converse is also a dictionary term related to being engaged in conversation. With chat technology and chatbots in the news of late due to advancements in artificial intelligence, conversation related keywords are probably worth more now than ever before. In addition, I have been seeing startups and other businesses using non .com domain names quite a bit, and they seem to be selling for more. For instance, Doron Vermaat reported the $52,000 sale of Fire.CO just 3 days ago.