When it comes to the new domain names, GoDaddy is probably going to play one of the greatest roles in consumer adoption. GoDaddy is the largest domain name registrar, and as a result, the company will present the new gTLD domain names to millions of consumers. I believe the company’s marketing efforts will be critical to consumer awareness, and there’s a lot of money at stake.
Earlier this month, GoDaddy opened pre-registrations on four domain extensions: .Build, .Luxury, .Uno, and .Menu. Prices to pre-register domain names ranged from $40 to $1,200 (price is refundable less the application fee if name isn’t secured). Shortly after the company began offering pre-registrations, I reached out to ask if the company would share some trends and perhaps some information about the number of pre-registrations.
Last night, I received an email from GoDaddy with some trends the company is seeing. Here are some of these trends:
