Based on reports I am seeing from companies like 1 & 1 and eNom, it seems like there are millions of new gTLD domain names that have been pre-registered or pre-reserved. Many domain registrars are allowing clients to pre-order, pre-register, or purchase options to buy new domain names when they are available.
With that being said, I thought I would share the list of the new gTLD domain names that I pre-registered / pre-ordered:
Well, that’s my list for you. I haven’t pre-registered a single new gTLD domain name, and at this point, I have no plans to pre register or buy any of them. The reason is pretty simple and was covered in the comment section of yesterday’s blog post discussing what happens if new gTLD domain names are wildly successful: there is a ton of confusion for me that hasn’t been sorted out yet.
I have no idea if a .menu, .food, .restaurant, .etc will be relevant or if anyone will want to pay a premium for those domain names. As such, it makes no sense to invest at this point or when they come out. As I’ve said with other extensions, if I see value in them down the road, I would rather invest at a higher price when the investment value is proven than be an early adopter. For now, I am going to continue with my .com domain strategy and adapt if necessary.
The best thing I can do is keep my business flexible and continue to watch the market to see what happens. I have nothing against new gTLDs and I have no idea what’s going to happen with them in 5, 10, or 20 years, but it’s my job to follow the market and strategize accordingly.