General Domain Information

DomainState to be Sold via Auction

I just received an email from the administrators of DomainState.com, a domain forum that is now for sale. The owners have decided to sell it via auction on the site, which will be held January 13 – 15, 2010, starting with a $10,000 bid. My bet is the auction will result in a sale between $20-30,000.

Here’s the email I received:

=====

Thanks for your interest in the site, please note the following information about the sale,

General site info:

Started: 12th Sept 2002
Vbulletin Version: 2.2.7
Total members: 12238 registered and confirmed
Total posts: 480,595
Domains included: domainstate.com, domainstate.net, domainstate.org.

Revenue: currently unmonetized

Traffic stats: We haven’t kept stats as that wasn’t something of use to us how we ran it at the time but that as several people have asked for them we are adding in Google analytics. Obviously the amount of stats available before the sale will only be around a weeks worth.
Note also we currently block google from crawling the site via robots.txt.

User registrations:

Dec 2009 – 127
Nov 2009 – 109
Oct 2009 – 110
Sep 2009 – 116

Post numbers:

Dec 2009 – 1490
Nov 2009 – 1940
Oct 2009 – 2192
Sep 2009 – 1859

Other details: Vbulletin has been modified with some hacks (whois, showcase etc). You may or may not want to keep those features.

Bandwidth usage:

September 09 – 1.25gb / 10.02gb (In/Out)
October 09 – 1.21gb / 9.07gb
November 09 – 1.32gb / 9.92gb
December 09 – 1.01gb / 8.01gb

Method of sale:

Due to a fairly large number of inquiries we have decided to sell the site via auction. The auction will be on site but will not be publicly viewable and bidders will be asked to provide contact details. It will be held in a private section of the site that only bidders will be given access to. Bidders will be screened and we reserve the right to refuse any potential bidder.

A list of the usernames and real names of each bidder (but not contact details) will be available to other bidders in an effort to make the bidding process as transparent as possible.

The auction will take place from Wednesday the 13th to Friday the 15th of January 2010 (48hours) starting at 12pm EST (eastern standard time) ending at 12pm EST on the 15th.

If any prospective bidder is not a current member of the site they will need to join.

The starting bid will be $10,000 USD and increments need to be $500 or larger. Bids under $500 will be deemed invalid. There will be no reserve.

If a bid is received within the last 10 minutes of the auction the auction will continue until 10 minutes after the last bid. (example if a 2nd bid is received that will extend the auction for 10 minutes after the time of that bid).

We reserve the right to extend the period of the auction if the site experiences downtime during the running of the auction.

Other terms:

Posts in the administrators section of the site will be removed before transfer. (approx 17,000 posts).

Payment needs to be made within 3 business days of the conclusion of the auction.

Method of transfer:

The successful bidder will be required to move the site to their own server/hosting account within 2 weeks of receipt of payment.

After receiving payment we will immediately work with the buyer to transfer the domain names and the site.

We will do everything we can to make sure a stress free transfer is achieved from our end but the purchaser is responsible for the setup of the site on their end. We suggest bidders become familiar with the method of transferring a vbulletin forum.

http://www.vbulletin.com/docs/html/moving_servers

Please note also the site is currently administrated and moderated by the three owners and we won’t be continuing in that role after the sale.

Please respond to this email stating you domainstate username, real name and company name (if applicable) and contact details and we will setup access to the bidding thread for you.

For any further questions please email us,

Best regards

Paul Cotton
Paul Shaw
Matt Purtell

Domainstate Admins

Saturday Morning Thoughts

Is it really Saturday already?   It feels a bit like the movie Groundhog Day with the past few days off.   Anyhow, here are some of my random, rambling, somewhat coherent (hopefully) thoughts this Saturday morning following the New Year’s festivities.

(Ironically enough, I accidentally hit post late Friday night when I wrote this instead of for first thing Saturday morning)

  • Have you ever seen an active company looking to sell its brand domain name? I hadn’t until I did a Whois search for InternetReit.com. There was a small graphic at the top of the page that said, “InternetReit.com is for sale. The owner of the domain you are researching has it listed for sale for $29484.” I know Internet Reit, Inc uses IReit.com for its website, but I wonder why they’d be willing to let this generic brand name go for under $30,000.

  • I was just checking my stats this morning to see how much traffic my blog received last year. Well over a quarter of a million visits according to Google Analytics. That’s a big increase from the year prior and a very cool number to see. Thank you for visiting!
  • I haven’t had the chance to do this update yet, but I figured I would remind you while I am thinking about it. Don’t forget to change your copyright notices on your websites to 2010 from 2009.
  • I’d like to welcome some of my new advertisers and thank them for their support. IDNTools.com and Above.com are new advertisers to my blog, and DomainTools has increased its presence. Of course, I would like to thank my current roster of advertisers for continuing to advertise on my blog.

2010 New Year’s Resolutions

It’s the time of year that people make their new years resolutions. I don’t generally make any personal resolutions, but I do think about things I would like to accomplish for my business, so I thought I would share a few of those with you.

  • Learn about affiliate marketing – Many of my sites have pretty decent traffic, but I haven’t monetized it well enough. I will learn what I can about affiliate marketing to generate leads and sales on sites where the monetization is currently weak. Instead of using simply Adsense or having a few direct advertising deals (aside from this blog), I will find affiliate partners to match the needs of site visitors.
  • Learn about Adwords – In some cases, this might go hand in hand with affiliate marketing, but I would primarily like to learn how to drive additional (inexpensive) traffic to my websites. This will primarily be useful on my fully developed website.
  • Get less attached to my domain names – On almost all domain names I acquire, I can see what type of website would make sense to build on it. I have enough websites to manage right now, and any more large projects wouldn’t be feasible. Once I launch CatSitter.com this month, that will be it for a while. The only reason I am launching that is because many DogWalker.com advertisers offer cat sitting services as well, and the platform I use is easy to convert.
  • Improve my geodomain names’ websites – Finalize a partnership opportunity on Burbank.com and figure out a way to make my other sites more automated. I will seek out local news “partnerships” where I can use RSS feeds instead of manually updating everything. I’ve been reluctant to seek out these working relationships, but I am fairly well established in the markets to set up a meeting. I will probably also convert these sites to WordPress.

The bottom line is that I want to grow my business rather than expand it. I have the assets I need to be successful and make money, and I need to work on them to make that happen.   I will continue to buy domain names more aggressively this year than for re-sale, but I will do my best to not buy for development purposes.

This will be the year of focus. I will stay focused on what I have and focus on how I can make these assets earn even more revenue.   I predict private domain sales will continue to be the main revenue driver of my business, but advertising revenue will continue to become a bigger piece of the pie.

If you’d like to share your new year’s resolutions, please do so. Here’s to a great new year.

Definition of a Category Killer Domain

In an article I wrote about Vino.com yesterday, I mentioned that it was a category killer domain name and a couple of people commented that it wasn’t. Just like in the National Football League, I am doing an instant replay review, and the call is overturned. Vino.com doesn’t really meet the definition of a category killer domain name, although I do think it’s a brandable and memorable wine domain name.

So… what do I think defines a category killer domain name? Well, Wikipedia says the term “category killer” is a marketing term used “to describe a product, service, brand, or company that has such a distinct sustainable competitive advantage that competing firms find it almost impossible to operate profitably in that industry.”

Similarly, in my opinion, a “category killer domain name is a domain name that creates a distinct competitive advantage for a company that is in, or that wishes to enter a specific industry, where that term defines the industry or a specific sector within the industry.” A category killer domain name gives a company a consumer marketing advantage as well as a search engine optimization edge.

Some category killer domain names discussed on my blog in the past include Bobbleheads.com, Candy.com, AmericanFlags.com, Bodybuilding.com, Cars.com, and Apartments.com.

Top 10: Reasons I Like Working for Me (and Why it Sucks)

I’ve been working for myself full time for a little over two years. Below are the top ten reasons why I enjoy working for myself. To add a twist, I am also adding a reason for each about why each thing sucks!

1.) I can make my own hours and work whenever I want. I can also take vacations whenever I want. I can go to the gym in the middle of the day, eat lunch whenever, take time off to visit friends…etc. I can pick and choose which domain conferences I attend, and I don’t need to get permission to attend a business conference.

  • I tend to work 12-14 hours a day, and it’s not straight through the day, so I can work until midnight or later on some days. If I am in the middle of a big project, I can forget to return phone calls, and this tends to hurt friendships (sorry, Adam). I have become a workaholic and don’t stop working until something is finished or I am forced away from my computer. I love what I do, but it’s still consuming.

2.) There is no need to get anyone else’s approval when I make acquisitions, sales, or have expenses. I can rapidly make deals on the fly and be creative with terms if necessary.

  • Great… spending thousands of dollars without a second opinion that has a vested interest in my business. Nice. I am also in charge of my accounting… too bad I took Financial Accounting during college the semester I pledged my fraternity. That 1.92 GPA for the semester haunts me sometimes.

3.) Every month, the pressure all falls on me, and I tend to work better when there is more pressure.

  • I work longer hours, become ornery, and don’t have time to do the things I enjoy when I am under pressure and facing a deadline.

4.) When something is successful, I can take credit for making it happen and it feels good to accomplish something on my own. Of course, I thank the people that assisted, but a successful project for my company doesn’t necessarily mean much to others.

  • It’s great to have personal successes and to celebrate them with my family and friends, but I think it was much more fun when I was working on a team in the corporate world. I miss that camaraderie.

5.) I don’t have to share the profits with business partners or investors.

  • Since everything is self-funded, there’s more pressure to make things happen.

6.) If there’s something I want to test or explore, I don’t need to make a business decision to justify it.

  • It can be better to learn from someone else’s previous experience, and people tend to be more willing to share their unbiased opinion when they have a vested interest.

7.) I have the chance to meet with others who are in the same business as I. There is a lot of networking and open discussion among domain investors who work for themselves.

  • At the end of the day, just about all of us are competitors in some way. Those who consistently buy and sell domain names are usually competing for the same domains in auctions, drops, and private acquisitions. There’s a fine line between sharing and keeping the cards close to vest.

8.) Having a blog has allowed me to connect with many of the most successful domain investors via email, phone, personal meetings, and business meetings. I have received great advice – everything from domain investing to general business advice to personal advice.   I doubt my company would be in its current position without the blog.

  • The blog has also exposed me to unconstructive comments (mostly anonymous cowards).   I appreciate all comments that are constructive – especially if someone disagrees with me so I can see a different point of view, but it’s irritating when people leave comments that are meant to be hurtful to me or to other commenters when they don’t add value. I guess the bad economy has left some people pretty bitter about things.

9.) I can work from wherever I want. In fact, right now I am writing this on an airplane.

  • I tend to work wherever I go – even when I am on vacation.

10.) Over the past 6 years, I’ve learned quite a bit about the domain industry and even the politics within the industry. I have built a good gut feel for things and believe I have good instincts when it comes to making business decisions.

  • If my instincts are wrong, there isn’t anyone with a vested interest to help – especially on confidential deals.

Interesting Oversee.net Statistic

I came across Information.com today, which uses the default Domain Sponsor landing page. There are some domain names that resolve to http://searchportal.information.com/?domainname=XYZDomain, and many of them seem to use the default landing page. I am not exactly sure why domain names are forwarded there, but I know Oversee.net is the registrant of Information.com.

Judging by the Compete stats for Information.com, they are getting a ton of traffic, although the trend seems to be dropping for the past few months. In November, Compete reported that Information.com saw 20,667,014 unique visitors, which is down from 27,335,582 unique visitors in January of 2009.

Alexa ranks Information.com #667 out of millions of websites, and Compete ranks it #47. As a comparison, Google is the #1 ranked website for both. There are also 50,000+ Information.com pages indexed in Google, so you can get a glimpse of what domain names appear to be associated to Information.com.

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