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Steve Banfield Interviewed on SocalTECH

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Rightside GroupSteve Banfield is the SVP and GM of Registrar Services at Rightside, and in that role, he works closely with eNom and Name.com, as well as resellers such as Namecheap. Although Rightside is a new company, it was created with the domain name services arm of Demand Media, and it is in the process of being completely  spun off from DMD.

Steve Banfield is in a fairly unique position within the domain industry, as he is intimately familiar with new gTLD registry operations as well as registrar operations. Rightside has applied for and will be managing several new gTLD extensions via its Rightside Registry arm, and it owns domain name registrars and manages domain name resellers. Off the top of my head, I can only think of one other person (Frank Schilling) that is as intimately involved with both registry and registrar operations.

With all that said, I think an interview with Steve Banfield that was posted today on SocalTECH.com is well worth a read, specifically for people who are involved in the business of domain investing.  Some of the topics Banfield discusses in the interview include:

Super Bowl Bet: Name.com vs. Enom

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As I predicted last week when the Broncos and Seahawks won their respective conference championships to earn the right to play in the Super Bowl on Sunday, Name.com and Enom have been sharing some fun banter before the game. They also have a Super Bowl bet that seems like a lot of fun for both companies, and they are sharing special offers and discounts for customers.

If the Denver Broncos win the Super Bowl (Name.com is located in Denver), Name.com’s  Jared Ewy will visit Enom’s Seattle area headquarters and run the office for the day. In his words, “I’ll have their management bring me coffee and snacks, and occasionally— like every 10 minutes, I’ll shout OMAHA and everyone will have to switch desks. If you don’t know who I am, then here’s a sneak peak at  my leadership style.”

If the Seattle Seahawks win the Super Bowl,

Super Bowl: Name.com vs. Enom

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The Super Bowl will be played by the Denver Broncos and the Seattle Seahawks on February 2, 2014, and you can bet that two sister domain registrars will be having fun with this rivalry over the next couple of weeks. Hopefully, domain registrants will benefit from some domain name coupon codes and deals as a result of the excitement (hint, hint).

Enom is located in Kirkland, Washington, a short distance from Seattle.  Name.com, which  was

Demand Media Announces Rightside Group Spinoff

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Rightside GroupPublicly traded Demand Media (DMD) announced some news in a press release this morning that I want to share with you. The company announced that a proposed spin-off of its domain name services companies will be called Rightside Group. Taryn Naidu, who has been an Executive VP at DMD, will be the CEO of this spinoff company.

Interestingly, Rightside Group will be using a .CO domain name, which I believe shows

eNom New gTLD Infographic

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I want to share this new gTLD infographic created by eNom. In an update earlier this week, the company reported that “eNom’s new TLD Watchlist reached 3.3 million expressions of interest,” which is a 30% increase since April.  As of right now, the top three new gTLD reservations at eNom are .web, .shop, and .hotel.

1 & 1, which is in the midst of a massive mainstream marketing campaign, is showing a bit more than 3.5 million gTLD pre-reservations, and the top 3 pre registered extensions are .web, .online, and .shop. Suffice to say, the winner of the .web and .shop applications are going to sell many domain names.

I find it a bit surprising that eNom is reporting 3.3 million pre-reservations while 1&1 is reporting 3.5 million because of the huge marketing campaign by 1&1. If I had to guess before looking at the reported numbers, 1&1 would have had far more pre reservations than eNom. I would imagine eNom’s significant preservation number is due to the prominent location of its new gTLD link in the top menu as well as its marketing efforts to customers.

Unfortunately, I was not able to download the eNom graphic as a .jpg or .gif file, so if you want to check it out, you’ll need to download it from eNom’s website.

Steve Banfield Named SVP & GM, Registrar Services at Enom & Name.com

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When I do business with a company, I like to know the chain of command in case I run into issues that aren’t resolved at the account management level. I don’t like to escalate issues unnecessarily, but it’s good to know who to contact when a situation requires it.

I saw a tweet from eNom this morning announcing that Demand Media named Steve Banfield Senior Vice President and General Manager of Registrar Services. In this role, Banfield is essentially the senior management staff at eNom and Name.com, the domain registrar it acquired in either December of 2012 or January of 2013. I believe Banfield was hired back in August.

Banfield is a tech industry veteran who has an MBA from Harvard. Here’s more information about his background (from his LinkedIn profile):

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