A real estate website operating on an exact match .com domain name has been acquired for a considerable sum of money. Owners.com, “one of the largest marketplaces of self-directed home buyers and sellers,” was acquired by a company called Altisource Portfolio Solutions S.A. Altisource already operates a real estate auction marketplace called Hubzu.com.
According to this November 24th press release I read this morning, “Altisource purchased the company for $20 million at closing and up to an additional $7 million in potential consideration based on revenue earned in the two consecutive 12-month periods following closing.” Obviously this is not a simple domain name sale, but it marks the sale of another business using a keyword .com domain name as a brand.
There have been several large sales and deals involving real keyword domain names and businesses that use keyword domain names as brands in the real estate s[ace. Some of these sales and deals include the following domain names and businesses:




