Conferences & Tradeshows

Trade Show Update

Gift Show

This is a tradeshow update, but it’s not THE tradeshow update from Domain Fest that I plan to post tomorrow. My parents are in town for the New York International Gift Fair, which takes place a couple of times a year at the Javitz Center. How does this relate to domain names?

This afternoon while walking around the massive Javitz Center floor, I found a number of companies that sold unique dog-related products. I mentioned my Dog Walker website, and all of them said they would drop ship products for me. In addition, they could send me catalog quality photographs of their products to display on my website, and all but one would be willing to give me an opening order break (most companies require a large opening order to open an account).

Selling product (without touching it) is one other way to drive revenue, as I can sell dog bags, collars, leashes, and other things that dog walkers and owners would want. I will need to find an easy to implement e-commerce solution or contact one of the companies to see if they are able to assist with the shopping cart functionality. If that is expensive or time consuming to set-up, the incremental revenue probably wouldn’t be worth the effort.

Right now, I am looking through the show’s huge catalog, filled with a couple hundred pages of information. To me, the most valuable bit of information is contained on the category listing pages.   There are hundreds of different categories of product lines listed, and I am using this list to search for potentially valuable .com category domain names.

Although most of the categories listed (like soap and bath) are well-known, the list is a way to get fresh domain ideas. It’s also a way to see how many companies have products in these categories. If you own a category-type domain name, I recommend that you try to go to one of the industry tradeshows where you can network with people in that industry or vertical. It’s a way to learn about the industry, meet contacts, and maybe even sell a domain name.

Adspace Conference, Sponsored by Google, Doesn’t Renew Domain Name

AdspaceThe inaugural Adspace Conference was held on April 22, 2009 at the Moscone Center in San Francisco, California in conjunction with ad:tech San Francisco. Adspace’s lead sponsor was Google, and it was billed as a “One-day event, sponsored by Google, to highlight billion-dollar ‘hidden economy’ and best practices leveraging AdSense and other networks.”

The event is still prominently mentioned on the Ad:Tech website, along with a link to its website, located at AdspaceConference.com. Unfortunately for the conference management team, the domain name was allowed to expire on 1/20/2010, and anyone who visits the website will see a Godaddy parking page.

“Contextual advertising is a $6.7 billion industry globally,” says Marc Phillips, co-director, ADSPACE, LLC. “By bringing this community of publishers and advertisers together, ADSPACE can help attendees learn how to make more money from text advertising such as Google AdSense and other affiliate advertising offers.”

Hopefully this was just an oversight rather than a reflection of the future of this conference. Unfortunately, the domain name had a private registration, so I couldn’t contact the previous owner to ask about the domain’s expiration. However, I do recommend registering a name for longer than a year or two, keeping an active credit card on file, and managing your own domain registrations.

Picks for Moniker’s DomainFest Auction

Moniker announced the inventory with reserve prices for the Domain Fest live domain auction that will take place in Santa Monica on Thursday, January 28, 2010 from 2:00 – 6:00 pm PST. Bidding can also be done online at Snapnames. Below are my top 10 domain names (along with the reserve prices) that are included in the auction. You can see the full list on the Moniker website.

  • CardCollection.com       $2501 – $5000
  • ElectricFences.com       $2501 – $5000
  • FigureSkaters.com       $2501 – $5000
  • FiveStarHotel.com       $1001-$2500
  • Paper.com       $500,001 – $750,000
  • Performances.com       $10,001 – $25,000
  • Spoilers.com       $50,001 – $100,000
  • TaxPreparers.com       $25,001 – $50,000
  • Watchmaker.com       $10,001 – $25,000
  • WoodCabinets.com       $25,001 – $50,000

I didn’t check the Whois info on the names, so I don’t know if I know the owners or not.

What are your favorites in the auction?

Sunday Afternoon Update

Here are a few small updates.

  • I think Rick made the right move by halting the live auction yesterday and re-scheduling the remaining domain names for yesterday. This makes me even more appreciative of Oversee.net and their Snapnames platform which works in conjunction with Moniker on live auctions. The only down side is that they still don’t have a version for Macs.
  • Domain owners frequently receive emails from auction companies asking them to lower reserve prices. In light of technical and timing issues that sometimes impact live domain auctions, one should consider whether lowering a reserve price is a good idea. Yes, there are plenty of names that have reserve prices way above where the should be. However, if you aren’t comfortable lowering a reserve price, then don’t do it. It’s your own fault if you heed the advice of an auctioneer whose goals may be different than yours.
  • I’ve been excited with the results of Dog Walker.com.   So far in the 2.5 months it’s been live, there has been just shy of $3,000 worth of listings on the site. Although I am sure the pace of sign ups won’t be as strong as it has been the last month, I predict break even by March of year 2 (domain acquisition + development + marketing costs).
  • After a couple of weeks worth of work, I launched CatSitter.com this week, a directory of cat sitters and cat boarding companies in the US. Just about everything on this new site is the same, and I expect to have many sign-ups from existing advertisers. I paid much less for the domain name and development since the platform was already built and customized.
  • I want to thank Michael Sumner of DN Media and MiniSites.com for his help with coding/programming on both of these sites. I needed a WordPress expert on short notice during the holidays, and every time something different came up, Michael was there to help. It was especially appreciated because it wasn’t his project, but he was willing to lend a hand and make important (complicated) adjustments to the functionality of the sites.
  • January has been my best domain sales month in over a year. This really isn’t related to quantity (less than 15 domains sold), but rather the quality of names I’ve been selling. I’ve made some solid acquisitions along with quick, private turn around flips in the last few weeks. There is still money to be made in this business after all.
  • I made a last minute decision, and I will be flying out to Los Angeles for DomainFest tomorrow. I have a couple of pending deals that will be finalized in California this week, and it doesn’t look like I will be going to Atlanta as previously anticipated. I wish I could have attended the TRAFFIC show, but I will be at TRAFFIC Vancouver. Safe travels to everyone.

Rick Latona TRAFFIC Auction to Resume Saturday After Technical Difficulties

Due to technical difficulties, Rick Latona made a difficult decision this evening and has opted to move the TRAFFIC auction to Saturday morning. Throughout the early part of the auction, the Internet functionality was spotty, and online bidding was impacted. At one point, the Latonas.com team sent out an email blast with phone numbers to call in order to bid remotely.

As Rick mentioned when he halted the auction abruptly, he has an obligation to his sellers to get the best possible prices, and with Internet bidding out of order, the best chance of success for the auction would be on a different platform tomorrow morning. I am sure there will be more details to follow, and I will update this post once I have more information.

According to the auctioneers, the closed sales will be honored at their prices and the auction will resume where it left off. You can stay apprised of the situation here, and I will have more details as soon as they are received.

UPDATE:

The auction will be held at 10:00 am Pacific on Saturday morning. That’s 1:00 pm on the East Coast or 19:00 central European time. The auction will be held on Proxibid.

DomainFest Global Ditches LAUNCHFest & PITCHFest Info Released

Back in November, I wrote about PITCHFest and LAUNCHFest, two new sessions that were scheduled for the Domain Fest conference happening next week in LA. I just received word that there will be two PITCHFest sessions in lieu of LAUNCHFest, and I think this is a smart idea.

PITCHFest was billed as an opportunity to present a five minute summary of a business idea that will “enhance the value of parked or developed domain names by driving increased traffic and/or revenue.” LAUNCHFest was billed as an opportunity for applicants to choose from a small group of Portfolio Brains (an Oversee.net company) domain names and the applicants would present a business plan to judges describing how they will build a business on that domain name.

I was critical of LAUNCHFest, as I felt it would benefit Oversee.net much more so than the applicants. I felt that the domain names that were being offered up for applicants to develop were overvalued by the company, and there really wasn’t anything rewarding about the deal for the applicant who wins.

The format for PITCHFEST will be as follows (adapted from an email I just received):

Four finalists will present in the first PITCHfest session on Tuesday, and another four on Thursday.   The finalists will be given five minutes each to present their product/service concepts.

Immediately after each five minute presentation, judges will be prompted for their opinion on the merits of the product/service presented.   A total of ten minutes will be allocated to the comments from all judges combined after each presentation—times are intentionally kept tight to maintain a candid, hard-hitting session.

Judges will rate each concept, assigning a score of up to 25 points in each of the following dimensions:

  • Creativity
  • Viability
  • Originality
  • Revenue potential

They will announce a winner at the end of each round.   After the second round, the audience can vote for the “People’s Choice” winner from both rounds.   Winners get a nice trophy, but more importantly highly visible jump start toward success for their new product/service.   And the audience will learn about new ways to improve their revenue.

Judges for the first contest include Frank Schilling (Name Administration, Inc.), Adam Rioux (Octane360), Eric Liaw (Technology Crossover Ventures (TCV), and Ron Sheridan.

The judges who were originally scheduled to participate in judging the LAUNCHfest will now judge the second PITCHfest. They include David Liu (Jefferies and Company, Inc.) Douglas McPherson (IdeaLab), Richard Morganstern (Tech Coast Angels), and Ron Sheridan.

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