Buying Domain Names

Determining the Viability of Non-English Domain Names

I regularly see non-English .com domain names coming up for sale at auction. I took Spanish for a few years in high school, but my foreign language skills are quite atrocious. That being said, because there may be value in non-English .com domain names, it is important to know how viable a name is before bidding on it or agreeing to buy it.

The first thing I do is a Google translate search to see if the word or phrase makes sense. The term or keyword may seem familiar, but if the spelling is off, it might not be worth anything. Even if the spelling makes sense and the word or term means something, it might be uncommonly used, leaving it with little commercial value. A general Google search with the word or a quoted search for the phrase can generally show me whether this is a popular term or not.

One of the best ways to tell if the keyword or term is popular or commonly used is to search for it in the

SEC Filings Can Have Good Contact Information

Whether you are looking to privately acquire a domain name or sell a domain name you already own, it is essential to have the contact information for prospective buyers. With GDPR in place, finding good contact information for a company can be challenging.

I have found that many consumer facing websites do not make it easy to find executive contact information. I presume many executives do not want to receive consumer complaint emails – or perhaps even more accurately – companies have expensive customer management and customer support teams in place that are better equipped to deal with consumer issues. These teams are not necessarily well equipped to discuss company owned domain names or potential domain name acquisitions. Contact emails about domain names may go through, but many may never be seen by decision makers or even returned.

One place to find good contact information is within filings with the Securities and Exchange Commission (SEC) or similar oversight organizations in other countries. Oftentimes, these filings contain the names, email addresses, and phone numbers for corporate decision makers. These people

$30k for a Domain Name? “It Was the Best Money I’ve Ever Spent. Ever. Ever.”

Looking to convince someone to spend 5 figures on a domain name, but they are reluctant to make the plunge? Perhaps it would behove you to share this video of Scott Voigt discussing his company’s branding pivot from HomeBase.io to Full Story. In this tweet shared by Peter Askew, Scott Voigt discusses just how much his company benefitted from spending $30,000 to buy the FullStory.com domain name.

It’s no surprise really, but when some people are contemplating a major domain name acquisition, they tend to focus on the cost. Good domain names are very

How I Evaluate GeoKeyword Domain Names

I own a fair amount of geographic keyword domain names. I don’t know how many I have right now, but I would guess the number is around 30+/-. I have only sold a few of them in the last few years, but I want to share some thoughts I consider before purchasing them (typically in auction or hand registrations).

Most of the geographic keyword domain names I own have the following attributes:

  • .com
  • Medium to large US city
  • Keyword is relevant to city
  • The keyword industry is large enough that there are many prospective buyers
  • Solid keyword sales history

One of the more important aspects is the relevance to the city. Buying snow related domain names might be good for northeastern US cities, but they would not be good for Florida cities. This is probably common sense, but it is something that needs to be considered at the outset.

When evaluating domain names,

What Kinds of Domain Names Are You Buying?

A couple of years ago, at the suggestion of Scott Rosenbaum, I published an article asking people what types of domain names they are buying. This enabled some people to connect and discuss deals. Since it has been a while since I posed that question, I thought I would ask again (also at the suggestion of Scott).

I am still on the hunt for meaningful one word .com domain names. The names I buy should be known to pretty much anyone that speaks the English languages and they should immediately know what it means. Having a positive connotation is also important to me, although it is not a deal breaker. I especially like fruit names, color names, animal names, or pretty much any other type of exact match .com domain name that could be used as a brand. As you should know, I only invest in .com domain names. I am not interested in investing in non .coms no matter how good the keyword. That’s not my business model.

I invite you to share the types of domain names you are currently buying in the comment section. No need to be super specific though since I don’t want to turn this into a marketplace where people try to hawk their domain names. If you want people to be able to connect with you to offer their domain names, you are welcome to leave your contact information. Always do your due diligence before buying and use an escrow service!

If you have a meaningful one word .com domain name, get in touch. There’s nothing wrong with not having this type of name, but it is what I am looking to buy.

Domain Name Escrow Process

When I am dealing with someone who is unfamiliar with the way escrow works for domain names, they often ask me about the process. In response, I let them know how the entire escrow process works from the beginning until the end. I believe the steps are pretty similar between Escrow.com and Payoneer Escrow, but there would be some differences for a lease to own, payment plan deal, or a deal that is out of the ordinary.

I thought I would share this with you along with some parenthetical notes. This can be shared as a guide a buyer or seller about the escrow process. I invite you to share some comments to make this more clear if you think it is confusing.

When I am the seller:

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