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Deloitte Announces Application for .deloitte

Elliot Silver
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5

Deloitte Touche Tohmatsu Limited (DTTL), better known to most as Deloitte, has announced that it applied for the .deloitte gTLD. The company  provides audit, tax, consulting, and financial advisory services for companies of all sizes.

Heather Hancock, Managing Director, Global Brand & Communications at DTTL explained  why the company wants to have .deloitte:

“Being a pioneering applicant for a TLD aligns with the Deloitte brand’s positioning and marketplace presence as leader, innovator, and impact maker,” said Hancock. “Additionally, the ‘.deloitte’ TLD will offer improved site accessibility and usability to Deloitte member firm clients, recruits, and others for an enhanced online experience–and lay a foundation for future online innovation.”

I am not yet convinced that gTLDs are going to disrupt the domain space, but I do think that if mainstream companies like DTTL use and market their gTLDs, consumers will take notice. That being said, there will certainly be a large learning curve and it will take considerable time to change consumer behavior.

It’s going to be interesting to see what companies applied for a matching gTLD, and of those companies, which plans to actually use and market the gTLD instead of simply using it for brand protection or internal purposes.

DTTL press release below:

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What TV Shows Use Keyword Domain Names?

Elliot Silver
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11

In my opinion, the entertainment business is not always on top of things when it comes to domain names. You can have a look at movie posters and commercials to see what I mean: hyphens, names with movie in them, .nets…etc.

Television shows, it would seem, would have more of a reason to own their exact match domain name. They’re usually on television for multiple seasons, people purchase box sets, and fans like to communicate and discuss weekly or daily episodes. In addition, many have unique names, so it’s likely the exact match name will be unregistered before filming.

Companies spend millions of dollars on marketing, so it’s peculiar they wouldn’t either register the domain name when the name is determined. In my opinion, there’s likely a decent amount of error traffic with these types of names since people assume they will find a website on the exact match .com.

Posted below is a list of popular television shows (in no particular order) and a note about whether the exact match .com name is owned by an entity associated with the respective tv show:

  • Modern Family – No
  • How I Met Your Mother – YES (strangely, not used)
  • Entourage  – No
  • Grey’s Anatomy  – No
  • No Reservations  – No
  • Chopped  – No
  • Gold Rush  – No
  • Bering Sea Gold  – No
  • Alaska State Troopers  – No
  • Weed Wars  – No
  • Storage Wars  – No
  • Chuck  – No
  • American Idol – YES
  • Private Practice – No
  • Jersey Shore  – No
  • Real World  – No
  • Top Chef – No
  • NCIS  – No
  • Big Bang Theory  – No
  • American Pickers  – YES
  • Man Vs. Food – No
  • Judge Judy – YES
  • Desperate Housewives – YES
  • Jeopardy – YES
  • Wheel of Fortune – YES
  • Price is Right – YES
  • 60 Minutes – YES
  • 20/20 – No
  • The Mentalist    – No
  • Survivor  – No
  • Biggest Loser – YES
Why do you think so many of these exact match domain names aren’t owned by the respective television studios or production companies?

Unique Marketing from NewOrleans.com

Elliot Silver
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8

I was running on the treadmill at the gym yesterday evening when I saw something pretty cool on television that I wanted to share with you. The Wheel of Fortune “prize puzzle” revealed the phrase, “tubas, trumpets, and trombones,” and the prize had something to do with the puzzle.

My immediate thought was jazz music and my second thought was that the winner would win a trip to my favorite US city, New Orleans. Not only was I correct, but I almost fell off the treadmill when I saw that it was sponsored by my friends at NewOrleans.com. I later learned that NewOrleans.com also sponsored a prize on The Price is Right (video above).

I spoke with Don Jones, co-owner of NewOrleans.com, and he offered some information about the sponsorship and its effect on traffic. “We get a great deal of lift from these national programs with exposure to many millions of folks that watch regularly. With a great, branded top-level Geodomain it works even better. The basic sponsorship is reasonable and the company also has to pay for airfare, hotel, and dining.”

I think this is a great opportunity for companies with descriptive domain names, especially geographic domain names in tourist-friendly cities. Not only does it help build the brand in the United States, but it also tells local businesses the company is intent on promoting the city of New Orleans. Seems like a win/win.

The caveat is this isn’t a short-term or one-off deal. The company, together with its Vegas.com partner, has a long-term deal to offer vacation packages on these game shows.

Don offered to provide more details, including analytics when he has them. It’s a unique marketing and branding opportunity that might be interesting to explore.

.CO Gets (Free) NASCAR Exposure

Elliot Silver
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44

Brandt is an agriculture company that “helps farmers mitigate risk.” The company recently changed its website url to Brandt.CO, and it appears that they are using their NASCAR sponsorship to get the word out. As you can see, the new url is prominently located on the hood of the #31 car, driven by  Justin Allgaier (photo from Brandt racing website).

Last year, the car’s hood only said “Brandt Professional Agriculture” and this year, the Brandt.CO url sits in front of the “Professional Agriculture” tagline. Now if only the racing team would ditch the long, hyphenated brandt-inc-racing.com domain name for its website, the company would be better off.

Interestingly, Brandt.com is owned by a French company that does not appear to offer similar products or services. Hopefully, NASCAR fans will note the url change and not visit the other site. Wonder if the .CO url will be prominent on t-shirts, hats, and other branded NASCAR paraphernalia. In my opinion, it’s doubtful that the .CO Registry had anything to do with the placement (confirmed).

Someone also posted an article about this on Namepros.

Comcast Announces Streampix But Doesn’t Own Matching Domain Name

Elliot Silver
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10

Apparently Comcast has Netflix in its sight, as the company announced it will be launching a new streaming video service to compete with Netflix. Unfortunately for Comcast, it appears that they do not own the matching domain name, which I believe will be problematic, especially in the short term.

According to the Media Decoder blog on the New York Times website,

“Called Streampix, the service will give Comcast’s 22.3 million Xfinity cable subscribers access to 75,000 television shows and movies via cellphones, tablets and laptops.

The service is the result of a handful of licensing agreements Comcast has struck with media companies like Disney, Sony Pictures, Warner Brothers and its own NBCUniversal.“

As you are undoubtedly aware, Netflix is a huge advertiser, spending a ton of money on banner advertising as well as direct mail and other marketing campaigns. Netflix has established itself as the leading popular video service, and the company makes it very easy for consumers to access videos online at Netflix.com as well as by mail, when you add movies to your queue on Netflix.com.

Whois records show that Streampix.com was registered back in 2003, and it’s currently owned by a Canadian company called Norpix. The company’s “flagship product,” which “has become the ultimate Digital Video Recording software” is known as Streampix. Judging by the domain name’s expiration date of 2019, it doesn’t appear that the company has plans to relinquish this name any time soon.

Undoubtedly, if consumers are intrigued by a new service provider called Streampix, they will visit Streampix.com. Luckily for Comcast, the domain name does not appear resolve at the moment. However, NorPix does appear to have a trademark  in Canada for StreamPix, granted it’s for digital recording software and not streaming videos, and it is in Canada.

**Update**

I received an email from the CEO of Norpix, Luc Nocente, who commented:

“I was shocked and surprised at the actions taken by Comcast regarding the name Streampix.  Norpix has a  trademark protection on the word Streampix in Canada and the US since around 1999.  We do a great percentage of our business in the US market and this is a blatant violation of our rights.  I intend to take legal actions against Comcast.  We feel this is going to create confusion and damage our business in the US market.“

“Lin”Sane Number of Domain Names Registered

Elliot Silver
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18

I am somewhat torn with respect to the sudden rise to fame for the New York Knicks’ Jeremy Lin. The undrafted Harvard University graduate is the first Chinese American to play in the NBA. However, he plays for the New York Knicks, and as an avid Boston sports fan, it’s not easy to root for anything related to NY sports.

With Mr. Lin’s early success comes countless people trying to cash in on the point guard’s fame. Someone in California (apparently with no relationship to Lin) has  filed for a trademark on the term, “Linsanity.”

Several news outlets  reported  that Mr. Lin’s former basketball coach registered Linsanity.com a couple of years ago, and is selling Jeremy Lin-related shirts (if you don’t type in the www it goes to a Go Daddy landing page). Kinda strange in my opinion.

There appear to be many other domain registrations also attempting to cash in on Mr. Lin’s fame:

  • Linsanity.com
  • Linfatuation.com
  • LinderellaStory.com
  • Linspirational.com
  • Linsation.com
  • Linsational.com
  • LinKnicks.com
  • JeremyLinKnicks.com
  • HarvardHurricane.com
  • JeremyLinja.com
  • Linceptional.com
  • Linvincible.com
  • SuperLintendo.com
  • MrLincredible.com

I hope Jeremy Lin continues to perform well and defy the odds. I do hope the Knicks lose though. 🙂

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