Over the years, Rick Schwartz has written about his sale of Candy.com many times on RicksBlog.com and Twitter. Rick famously sold the domain name to an up and coming candy company, and he retained an ownership stake in the business. From what I understand, the domain name was an important part of the company’s growth, but it has become less integral to its current success.
The company behind Candy.com put the domain name on the market late last year, and Candy.com was being brokered by Andrew Miller:
Brands, Assets, Investments, Gamechangers which I am excited to be overseeing the sale of; Iconic*com, Candy* com, Sugar*com, Walk*com, Penny*com, Luggage*com DM me serious offers only #domains #brands #assets #VentureCapital #PrivateEquity
— Andrew Miller (@amiller325gd) November 20, 2020
This morning, I noticed a Whois change for Candy.com indicating a possible sale. As of this morning, Candy.com is registered to Greenberg and Lieberman LLC, an IP law firm that handles escrow services for domain names.
I reached out to Andrew Miller to ask if Candy.com sold, and he confirmed that the domain name was sold and is in escrow. “I can confirm that the domain sold,” Andrew told me. “I handled the sell side and Amanda Waltz/ Saw handled the buy side.”
Andrew would not share the sale price, nor would he tell me who bought the domain name. Perhaps we will learn more once the Whois updates or the domain name is used by the buyer. I am sure it was a sweet deal.
Cool. I use to go there to drool at candies back then. A domain is an Asset, a very Liquid one!
With a buy and sell broker and a live business, I doubt a personal or business divorce is a factor.
If Hershey or some other candy company was the buyer – i don’t think domain brokers would be involved – just contract lawyers. Certainly Rick knows all the terms. So we will see. Good post Elliot.
So then – where do you find the business that was using it before?
Hmm, apparently still on candy.com as far as I can see. What about later? Odd…
Congrats to Andrew Miller and Rick Schwartz. Candy.com is one of those great domains where there is either no plural or the plural doesn’t compete well with the singular. For the company to give up their online store, along with the domain, this must be a monster sale.