Has Been Sold

Over the years, Rick Schwartz has written about his sale of many times on and Twitter. Rick famously sold the domain name to an up and coming candy company, and he retained an ownership stake in the business. From what I understand, the domain name was an important part of the company’s growth, but it has become less integral to its current success.

The company behind put the domain name on the market late last year, and was being brokered by Andrew Miller:

This morning, I noticed a Whois change for indicating a possible sale. As of this morning, is registered to Greenberg and Lieberman LLC, an IP law firm that handles escrow services for domain names.

I reached out to Andrew Miller to ask if sold, and he confirmed that the domain name was sold and is in escrow. “I can confirm that the domain sold,” Andrew told me. “I handled the sell side and Amanda Waltz/ Saw handled the buy side.”

Andrew would not share the sale price, nor would he tell me who bought the domain name. Perhaps we will learn more once the Whois updates or the domain name is used by the buyer. I am sure it was a sweet deal.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. With a buy and sell broker and a live business, I doubt a personal or business divorce is a factor.
    If Hershey or some other candy company was the buyer – i don’t think domain brokers would be involved – just contract lawyers. Certainly Rick knows all the terms. So we will see. Good post Elliot.

  2. Congrats to Andrew Miller and Rick Schwartz. is one of those great domains where there is either no plural or the plural doesn’t compete well with the singular. For the company to give up their online store, along with the domain, this must be a monster sale.

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