Be Mindful of TMs on AI + 3rd Party Generated Content

One semi-recent advance in relationship to domain name sales is the ability to create artificial intelligence content on landing pages. In addition to this AI content, some marketplaces allow, facilitate the use of, and/or encourage the use of third party created logos for domain names listed for sale. Domain investors need to be mindful of this content.

I was chatting with a colleague the other day, and he showed me something that could be concerning to a domain registrant. A domain name he was looking at had an image that was unrelated to the generic nature of the domain name but was associated with a trademark from a brand that has a similar name.

By way of example without mentioning that specific domain name, it would be like having the domain name for sale and the image is a basketball shoe or a logo with a swoosh that looks like Nike’s TM swoosh. is a generic domain name owned by Microstrategy, and that was just used for illustrative purposes.

If you use AI to generate content or a 3rd party designer to create sample content or mock up logos, you should check to see whether it might inadvertently implicate a trademark meaning associated with the domain. Anyone with a lot of domain names for sale with AI content or 3rd party designed logos, needs to be mindful of trademarks.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

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