21.com to Become a Casino
It looks like the high value 21.com domain name is going to become a casino. I noticed a change (via DomainTools) yesterday when the domain name transferred registrars from eNom to SafeNames. When I visited 21.com, I saw a coming soon landing page announcing plans for the domain name and website:
From what I can see, the domain name appears to have been registered privately at Enom. I am unsure if the domain name was recently acquired or had been held by the same registrant under privacy.
I reached out to the domain registrant to ask for a comment about the domain name. Specifically, I asked if the domain name was recently acquired and if they could share the purchase price to buy 21.com. I heard back from the company and was told they do not provide the information I requested.
In my opinion, 21.com is likely a seven figure domain name. It will make a great brand name for a casino.
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About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.Reach out to Elliot: Twitter | Google + | Facebook | Email
Richard
The name had a $1.5m asking price a couple of years ago (around 2015)
The new owner is a mid sized gaming operator, mostly providing white label software solutions. They are based in Malta. https://www.betpointgroup.com
Elliot Silver
Thank you for the additional commentary.
Ram
21.co.uk is a gambling site. Maybe related to these guys
Richard
No, 21.co.uk is operated by LeoVegas (leovegas.com)
Different company.