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o.biz

Two Character .Biz Domain Auctions

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You may have noticed the new banner on my blog advertising the upcoming two character .Biz domain name auctions. In total, there will be over 1,000 two letter and number .biz combination domain names auctioned over the next several weeks, including domain names such as PC.biz, We.biz, Yo.biz, He.biz, and many more. This is one of the first times companies and domain investors have the opportunity to bid on these two character domain names.

Recently, it was announced that O.biz would be developed by Overstock.com, and their newly launched website sells mostly restaurant, office, and hotel products, with a focus on small businesses and consumers looking to buy in bulk at greater discounts than are found on the Overstock.com website.

In addition, many single character .Biz domain names were auctioned with some strong results as reported by Andrew at Domain Name Wire:

1.biz $32,003
2.biz $5,801
4.biz $7,601
5.biz $6,100
6.biz $8,100
7.biz $7,877
8.biz $8,200
9.biz $7,901
a.biz $10,099
b.biz $10,005
c.biz → Read More


O.Biz: Overstock Building .Biz Awareness

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This morning, Overstock.com announced that it will be going live with the website O.biz on October 31,2009. The new site will sell mostly restaurant, office, and hotel products, with a focus on small businesses and consumers looking to buy in bulk at greater discounts than are found on the Overstock.com website.

Some people might ask why Overstock would want a .biz domain name for this project. You can't argue with the fact that it's memorable and short, two things that an established brand cares about. Likewise, the .Biz registry will have a showcase website, one step in building consumer awareness.

In my opinion, consumer awareness is what drives domain registrations after the initial speculative period ends and domain speculators choose whether or not to renew their domain names. The more that consumers are aware of a specific domain extension (and familiar with brands that use them as standalone sites rather than redirects to a main .com site), the more value the domain names have. This drives both consumer and business → Read More