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Thoughts on the e.CO Auction

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I know there is an active discussion about the e.CO auction happening on Mike's Blog and TechCrunch, but I want to share my thoughts on it because I have a unique perspective. It was reported that B52 and its CEO Lonnie Borck won the domain name for $81,000. Lonnie is one of my closest colleagues in this industry as well as a good friend outside of the business, and I was with him at the auction and after.

In my opinion, this was a very strong speculative acquisition. The .CO registry and it's registrar partners are spending a lot of money on marketing the extension to ensure consumers know about it. .CO makes total sense for companies to use, and in fact, many companies use similar extensions in other countries - think .CO.UK and .CO.IL. I already gave some of my thoughts on .CO.

With the news that Twitter will be integrating T.CO into its system as the preferred URL shortener, and that there are many applications for the .CO Founder's Program as well as already awarded domain names (Angel.co and Disrupt.co as examples), I → Read More


COme to the e.CO Party in NYC

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As I mentioned here a couple of weeks ago, Sedo has teamed up with the .CO Registry and together they will be auctioning off the premium, one letter domain name e.CO, with the proceeds from this auction going to the charity of the winning bidder's choice. The final live auction for this domain name will be held on June 10th at 4pm in New York City, at the conclusion of Internet Week.

To help celebrate the auction and encourage bidding, the .CO registry will be hosting a fun event, "COcktails & e.CO! LIVE Auction Finale" at the Soho Grand Hotel, Harbor Room in New York City (310 West Broadway) at 2pm on Thursday, June 10th. Of course, you can also bid for e.CO online.

If you live in the area and would like to attend, please register for the event online (you MUST register before). It's free to attend, and I am sure there will be plenty of domain investors and other Internet entrepreneurs in the crowd. Have a drink, meet other people in the space, and introduce yourself to the representatives of the .CO Registry to ask any → Read More