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Neustar Domain Names


Domain Names are Undervalued Because…


I think domain names are considerably undervalued when compared to other business asset classes. Most companies would rather spend money investing in a quality piece of land rather than a category defining domain name.

As a domain investor, I would rather own the domain name Candles.com than buy a piece of land where I can build the biggest and best candle store. No matter how great this candle store is and where it's located, it still can't reach 1/100th of the people a domain name like Candles.com can reach.

I believe domain names are undervalued for a few reasons:

Many business owners still don't understand how the Internet works. You could give many business owners the best category defining domain name, but they would have no idea what to do with it or how to build a website. There is also still a tremendous amount of disparity in web development. I could put out a bid on a fully interactive website and you can bet I would get bids ranging from a few hundred dollars to tens of thousands of dollars for the exact same → Read More

Names I Like vs Names I Like to Sell


For my business model to work right now, I need to buy and sell a few premium domain names each month. On occasion, I will keep and develop a domain name that fits within my development plan - for example, when I buy a geographic domain name I want to build out. I don't really have the time or inclination to operate additional websites at this point, because I look at my websites as incubating businesses that take considerable time to manage.

I frequently run into a problem when buying a great domain name. Because I tend to focus on verticals and industries in which I am familiar, I often buy names I'd love to own rather than sell. If I kept all the names I bought, I would have been broke a long time ago, so keeping everything isn't an option. I face this predicament monthly, and I bet there are others who have the same issue.

My advice to others is to keep what you can afford, but sell what you need to sell to stay liquid. In my opinion, there isn't much of a point to being "wealthy on paper" while being cash poor at the same → Read More